Ideas

https://vimeo.com/794886756/d303b26ee2 Change is inevitable: you can fight it or embrace it. The world is very different now than just a few years ago. At DR, how we work has changed in many ways as well. We’ve chosen to wrap our arms around it and embrace change.  We can debate whether offices and remote work are…

So, it’s time to capture some new images to help support your advertising efforts? You need photos representing your brand, telling your story, and communicating with your audience? What an exciting task! But, let’s also take a moment for a collective sigh because while it seems like a fun endeavor and pretty straightforward, you’ve probably…

It’s long been said that if you build it, they will come but the likelihood that guy ever started a blog? Not a chance.   Blog writing is simple, so it is said. In fact, there are tons of tutorials that can teach you how to write a blog post — the mechanics of blogging, what…

Work hard, play hard. It’s not just an ideal for us — it’s a reality. And it’s one that we strive to achieve each day. So, it’s no accident that we established DR in the middle of one of our state’s adventure meccas. In 2011, we opened up our doors in Fayetteville, West Virginia, and…

Brand guidelines are an essential business tool. Yes, after you check off all of the fundamental — but let’s be honest, boring — organizational paperwork (business license, articles of incorporation, etc.), you might not be thrilled to have one more thing on your list. Trust us, though — these are important.  Brand guidelines, also known…

Many destinations and organizations talk about the benefits of collaboration, but few take the needed action to see that through to fruition. When the Tucker County CVB expressed interest in revitalizing their “Ski the Valley” initiative, we were eager to work on this joint effort to bring renewed brand awareness and, ultimately, visitors to the…

Digital Relativity, a full-service “tradigital” marketing agency with locations in Fayetteville and Charleston, W.Va., is celebrating 10 years of business in 2021.  “It has been a rewarding 10-year adventure building a team of talented creatives in West Virginia. It has been an honor to collaborate with a wide variety of businesses and organizations in developing…

Getting ads onto premium channels — without a premium price tag. Since the onset of COVID-19 in early 2020, Digital Relativity has moved quickly to adapt digital marketing strategies for our partners and double down on the new surge in demand for Connected TV (CTV) advertising.   According to our partners at The Trade Desk, a…