Ideas

I slowed down and stared into my rearview mirror, looking for the figure in a long white dress that I had just passed in the median, but all I saw was fog hovering over an empty stretch of Route 50. It was an unsettling sight because there was very little around and few reasons for…

At DR, we take accessibility compliance seriously — not because compliance demands it, but because it’s the right thing to do. Excluding people from engaging with your brand shouldn’t be acceptable to anyone. When you create accessible content, you’re saying that everyone is welcome to interact with your brand on their own terms.

Imagine our delight then when one of our partners sent us a screenshot of an ad out in the wild on TikTok that had been changed by ad platform AI enhancements. It looked like it was built in the Thomas Kinkade workshop. Unfortunately, as much as people love the Painter of Light(™), his artwork does…

Digital Relativity turns 15 this year, and I’m not quite sure how I ended up in such a sweet spot. When I joined this team in 2011, I was looking for growth and change. I was ready to shake up what I thought my life had to look like.

If you have been anywhere near the internet, you’ve seen it. It’s been happening for months now, but only of late has it been catching real attention and criticism (and a few giggles as well). That’s right, you guessed it: AI-designed posters and advertisements. And while we’re all having a good laugh at some of…

C-store customers are not browsing. They are moving. They are on the way to work, running kids to practice, grabbing something quick between meetings or making a routine stop as they go through their day. The decision of where to pull over happens fast, and it happens on a phone, through an AI assistant or…