When a client hits a milestone anniversary, we don’t just want to mark the date — we want to make it unforgettable for their customers. That’s exactly what GoMart brought to us this summer: help us celebrate 55 years of serving communities across West Virginia, Virginia and Ohio in a way that honors our history and thanks the people who’ve stuck with us since day one.
As GoMart’s agency partner, our team led strategy and execution across a multi-part Birthday Bash campaign that spanned digital and physical touchpoints — from in-store signage to social video production. Here’s how we brought it to life.
A Cent Off For Every Year
To kick things off, we helped design a headline offer that was impossible to miss: 55 cents off per gallon of fuel for active GoMart Reward members, live for 24 hours on July 1. We worked with GoMart to make the one-time discount automatically apply to eligible Reward accounts, so redeeming at the pump took zero extra effort from customers.
The results spoke for themselves: 2.7% of GoMart Reward members redeemed the offer within the 24-hour window, and the promotion drove 2,316 new sign-ups to the loyalty program — 1,595 of whom joined and redeemed on the very same day.
Honoring Where It All Began
While customers celebrated at the pump, we supported GoMart’s corporate team in marking the occasion at company headquarters in Gassaway, bringing past and current employees together to reflect on the company’s journey from a two-bay garage in 1971 into a growing tri-state convenience store chain.
The event featured food, a custom anniversary cake, and employee appreciation moments led by company leadership — plus something we were especially excited to help unveil: a refreshed look for Marty the Gopher, ready to make appearances at public events across the state.
Keeping the Celebration Going
A single day of discounted fuel was just the start. To carry the energy through the summer, our team developed GoMart’s Groovy Gulps — a collection of 11 curated mocktail recipes customers could make at home. We handled the creative concept, naming and voice for each drink, then produced a short-form video and printable recipe card for every recipe, giving customers an easy way to recreate each mocktail with ingredients from their local GoMart.
To keep engagement going, we built in a social layer: customers who shared photos and reviews of their creations were entered into weekly drawings for $25 GoMart gift cards.
More Than a Birthday
Milestones like this only come around once, and we love working alongside c-stores to bring campaigns like this to life. For GoMart’s 55th, our scope covered graphic design, in-store signage, social media management, video production and mobile app management — all in service of one connected celebration.
Beyond the fanfare, the campaign delivered real business value: it grew GoMart’s loyalty database and opened up new opportunities for targeted marketing aimed at repeat visits and long-term customer relationships. We’ll raise a Groovy Gulp to that.
Need help executing your next milestone marketing campaign? Hit us up!