West Virginia Housing Development Fund Official LogoWest Virginia Housing Development Fund Official Logo

West Virginia Housing Development Fund Brand Redevelopment

WVHDF’s mission to bring affordable housing to all West Virginians required an equally inclusive identity. The existing visual approach, with a limited color palette and generic visuals, fell short of communicating that programs served diverse audiences. DR revamped the brand with an expanded palette, custom illustrations emphasizing representation and accessibility-first design.

Project Details

Fall 2025 | Economic Development | Design

The brand update featured an expanded nine-color palette and custom vector illustrations showcasing diverse living situations so applicants saw themselves represented. Typography was updated to include legible bold, sans-serif fonts. Brand accessibility was ensured by testing for color contrast, color blindness compatibility and establishing consistent, inclusive guidelines.

  1. Accessibility
  2. Design
  3. Strategy

The Goal

WVHDF’s brand needed to authentically reflect its inclusive mission by creating a modern, distinctive identity that visually communicates accessibility, representation and opportunity to all West Virginians seeking affordable homeownership.

The Strategy

Recognizing the need to represent the diverse customer base, custom illustrations were designed with flexibility for customized messaging. Typography hierarchy and brand attributes ensured visual consistency and coherent voice across all communications.

The Results

The revamped brand launched successfully, resulting in an immediate increase in social media engagement. The new cohesive brand experience ensures all West Virginians see themselves represented in WVHDF’s materials and understand homeownership is within reach.