West Virginia Department of Tourism Brand Library

The West Virginia Department of Tourism (WVDT) needed a continually updated video and photography library supporting placements promoting all nine travel regions. Managing seasonal content while maintaining quality proved challenging. DR became a multimedia extension, providing ongoing in-house photo and video capabilities to keep the library current and comprehensive.

Project Details

2026 | Travel & Tourism | Production

DR’s in-house multimedia team coordinates location scouting, props and talent throughout the year. Strategic shoot planning prioritizes golden hours and considers light patterns, weather and location logistics. Content focuses on candid photography featuring talent actively participating in diverse activities. This systematic approach captures authentic moments showcasing varied adventures across West Virginia.

The Work We Did
Behind the Scenes

Production

The Goal

The brand library content capture aims to support the WVDT’s in-house and agency teams with a comprehensive brand library of photography and b-roll showcasing diverse activities, locations and talent across West Virginia’s nine travel regions.

The Strategy

DR operates as an extension of the WVDT team, coordinating year-round content capture across the state. Strategic planning prioritizes high-performing imagery, featuring candid photography to showcase genuine moments, and creates a comprehensive library that represents all regions and seasonal variations.

The Results

The ongoing content capture program delivers a diverse, comprehensive brand library of photographs and b-roll. This evergreen content continuously supports the WVDT’s marketing initiatives across all mediums, effectively promoting tourism experiences throughout the state.