West Virginia Public Broadcasting Website Redesign

West Virginia Public Broadcasting (WVPB)’s website resembled generic NPR sites, focusing solely on news while ignoring other departments. The platform struggled with multiple media types and lacked easy backend management. DR redesigned the site to uniquely highlight all WVPB services, provide a seamless media experience and enable staff to manage content easily.

Project Details

Spring 2023 | Economic Development | Web Development

DR developed intuitive architecture using the Material Design System. A custom migration tool transferred tens of thousands of content pieces while preserving functionality. Custom streaming radio and podcast players integrated seamlessly. WordPress blocks and widgets enabled easy staff content management on WP Engine hosting.

Services we provided
for this project

Strategy
Web Development

The Goal

The website needed to uniquely showcase all WVPB services beyond news, delivering a seamless user experience across multiple media types — content, video, audio, radio, and podcasts — while enabling easy staff content management.

The Strategy

Clean, intuitive navigation and Material Design System prioritized user experience across diverse media types. Custom players accommodated all formats. A mobile-first approach, high-contrast typography and custom migration tools enabled easy staff content management.

The Results

The redesigned site launched successfully, delivering significant improvements in traffic and user engagement. Visitors spent considerably more time on the platform, and overall engagement rates demonstrated substantial growth, validating the user-centered design approach.