Ideas
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Reconnecting to the Traveler’s Mindset: Key Takeaways from Hospitality University 2025
West Virginia’s tourism industry stands at a pivotal moment. With record-breaking visitation numbers, evolving traveler expectations, and new opportunities driven by digital content and AI, the state has the chance to strengthen its position as a premier travel destination.
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Context Is King For Interpreting Website Analytics Part 3: External Factors
Context doesn’t just illuminate website performance — it provides the narrative that guides smarter, more nuanced decision-making and helps provide guideposts for what lies ahead.
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Trends to Lead the Way: What’s Coming in 2025 and How to Prepare
Staying ahead of the curve has always been our style, and 2025 will be no exception. So, as we close out 2024, here’s a look at the DR team’s top trend predictions for 2025 and a peek into our approach.
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Supercharging Claude: Leveraging Knowledge for Better Outputs
Discover how to supercharge your AI workflows with Claude’s Projects and Knowledge features. Learn from real-world examples of AI integration in cooking, studying, and content creation, plus practical tips for leveraging custom instructions to transform AI from a simple chatbot into a powerful personal assistant.
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Back to Basics Series: Leveraging Design Fundamentals for Marketing Success
One of the most valuable things about visual creativity is that all types of visual media rely on the same foundational principles. Whether you’re designing a logo, creating an illustration, or developing a character, the viewer’s experience should be at the heart of what you make.
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BrandScape: Crafting Identity-Driven Spaces
Branding and interior design may seem like distinct disciplines, each demanding unique training and skills and leading to different outcomes. But can one exist without the other?