Ideas
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Navigating the “Funkiness”: SEO in the Age of AI Overviews and AI Mode
If you’ve dipped into your Search Console data in the past, oh, I don’t know, eight months, you know there’s some funkiness going on with organic search and time-tested SEO strategies don’t seem to be working. When comparing recent organic traffic with previous periods, that funkiness becomes more apparent.
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Teamwork, Trails and Tech: Three Takeaways from the 2025 WV Governor’s Conference on Tourism
Over 400 tourism professionals gathered in Morgantown earlier this month to celebrate record-breaking growth and dig into what’s actually working in destination marketing. Here’s what stood out—and why it matters.
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Conversational Content: Preparing Your Destination for AI Travel Assistants
Travelers are asking direct questions, looking for quick clarity, and expecting AI to surface the most useful pieces of information without all the extra clicks. If your content can’t be read and understood by these tools, it risks being invisible at the very moment people are deciding where to go and what to book. That…
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Show Me the Money: Why Sharing Your Marketing Budget Pays Off
A major factor in failed partnerships is a lack of transparency in the conversation around budgets and resources, from both sides of the relationship. When we’re both open about resources and pricing, we can build a relationship based on trust.
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Beyond Demographics: How Attitudinal Research Unveils True Traveler Motivations
Discover why travel marketing beyond demographics drives better results. Learn how attitudinal research reveals true traveler motivations and boost conversions.
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Designing the Future Together: Our Take on Config 2025
Caitlynn and Carter from our design and development teams dive into what stood out at Config 2025 — and what still needs some love.
