Ideas

Digital Relativity (DR), a nimble full-service marketing agency, earned five awards during the Public Relations Society of America West Virginia Chapter (PRSA-WV) Crystal Awards, held Nov. 13 in Morgantown, W.Va. The honors recognized collaborative work completed with several of the agency’s partners.

At Digital Relativity, we believe creativity and innovation don’t come from adopting every new AI tool. They come from intentionally choosing a few good tools and learning to use them well. Using these tools allows us to spend less time on repetitive, mechanical work and more time focusing on strategy, creative thinking and meaningful collaboration.

Behind every breathtaking photo is a story of near-disaster, questionable life choices and me silently asking myself: Why did I think this was a good idea? So, in the spirit of honesty (and therapy), here are a few stories I have gathered over the years from the “glamorous” world of tourism photography.

If you’ve dipped into your Search Console data in the past, oh, I don’t know, eight months, you know there’s some funkiness going on with organic search and time-tested SEO strategies don’t seem to be working. When comparing recent organic traffic with previous periods, that funkiness becomes more apparent. 

Over 400 tourism professionals gathered in Morgantown earlier this month to celebrate record-breaking growth and dig into what’s actually working in destination marketing. Here’s what stood out—and why it matters.