Digital Relativity Earns Five Awards at the 2025 PRSA-WV Crystal Awards

Charleston, W.Va. — Digital Relativity (DR), a nimble full-service marketing agency, earned five awards during the Public Relations Society of America West Virginia Chapter (PRSA-WV) Crystal Awards, held Nov. 13 in Morgantown, W.Va. The honors recognized collaborative work completed with several of the agency’s partners.

The annual Crystal Awards celebrate exceptional public relations and communications work across the state. Awards are presented in two main categories: “Campaigns” for comprehensive communication projects, and “Tactics” for strategic communication tools.

DR partnered with the West Virginia Housing Development Fund, West Virginia Department of Tourism, West Virginia Department of Commerce and Pocahontas County Convention and Visitors Bureau (CVB) on the following winning projects:

• Best Overall Tactic Gold: 2024 West Virginia Housing Development Fund Report
• Annual Report: 2024 West Virginia Housing Development Fund Report
• Events & Observances 7 Days or More: West Virginia Department of Tourism Paranormal Trail 
• Video Scripted – Non-Broadcast: Pocahontas County CVB Spring Campaign Video 
• Website – External: West Virginia Department of Commerce WorkForce West Virginia Website 

The West Virginia Department of Tourism also received an award in the Integrated Communications category for the Paranormal Trail.

“We’re honored to celebrate these wins alongside our partners. Their trust in our team and their willingness to pursue bold, meaningful work together is the foundation of everything we’re able to accomplish together,” said DR’s CEO Sarah Powell. “We’re grateful for the collaboration and the shared commitment to moving West Virginia forward.”

About Digital Relativity:

Founded in 2011, Digital Relativity is a nimble full-service marketing agency with big-firm benefits, combining proven fundamentals, advanced tools and ingenuity to solve the problems that keep you up at night. The agency partners with a range of clients, specializing in travel and tourism organizations, convenience stores and economic development organizations. Headquartered in Charleston, W.Va., Digital Relativity has been recognized on Inc. Magazine’s Best Workplaces lists in 2024 and 2025, ranked on the Inc. 5000 list of America’s Fastest-Growing Private Companies for two consecutive years and earned industry accolades including Silver and Bronze Telly Awards, ADDY Awards (including “Best of Show” and “Judges’ Choice”) and PRSA-WV Crystal Awards. For more information, visit digitalrelativity.com. 

About PRSA WV and the Crystal Awards

The Public Relations Society of America (PRSA) West Virginia Chapter is the leading professional organization serving the communications community through the state of West Virginia. They are a chapter of PRSA, the national organization, guided by the PRSA Code of Ethics, PRSA-WV empowers its members to succeed at every stage of their careers through a wide breadth of premium professional development programs, exclusive networking events and leadership opportunities. Their annual awards program, the Crystal Awards, honors the campaign and tactics work of West Virginia’s public relations practitioners, agencies, and college students. Work entered by West Virginia practitioners or agencies can be for any client or employer, not just those based in West Virginia; work done for West Virginia-based companies, or companies doing business in West Virginia, may be submitted by out-of-state agencies or practitioners. Work must be completed in 2024 within the award submission deadline. For more information, visit www.prsawv.org.