Ideas
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More Than a Program, A Perspective: Leadership West Virginia
If you’ve been around me (or tried to schedule a meeting with me) in the last seven months, you’ve probably noticed my calendar has been a little…extra. And that’s saying something, considering I’m usually on the go. The reason? A not-so-little program called Leadership West Virginia.
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Digital Relativity’s Abbey Reifsnyder Named Among Top 50 Women Chief Creative Officers of 2025
Digital Relativity’s Chief Creative Officer, Abbey Reifsnyder, has been named one of the Top 50 Women Chief Creative Officers of 2025 by Women We Admire. At Digital Relativity, a nimble, full-service marketing agency, Reifsnyder leads the creative team in developing and executing campaigns.
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4 AI Tools We Actually Use In Our Marketing Workflows
It might seem like you can’t walk down the street without hearing about AI and how it’s going to change the future of work. There is obviously some truth to that because it already has. Over 800 million people use ChatGPT every week, and that’s just ChatGPT! When you account for system-level AI tools like…
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Digital Relativity Earns Five Awards at the 2025 PRSA-WV Crystal Awards
Digital Relativity (DR), a nimble full-service marketing agency, earned five awards during the Public Relations Society of America West Virginia Chapter (PRSA-WV) Crystal Awards, held Nov. 13 in Morgantown, W.Va. The honors recognized collaborative work completed with several of the agency’s partners.
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Turning Travel Behavior into Insights: Beyond Surveys
Let’s take a second and imagine this scenario: You’re reviewing your website analytics, and you notice a visitor spending several minutes on your blog post about family-friendly breweries. They click through to multiple local brewery pages, then save an article for later. If you’d sent this person a survey asking, “Are you interested in culinary…
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Fewer Tools, More Strategy: Why We Don’t Chase Every New AI Tool
At Digital Relativity, we believe creativity and innovation don’t come from adopting every new AI tool. They come from intentionally choosing a few good tools and learning to use them well. Using these tools allows us to spend less time on repetitive, mechanical work and more time focusing on strategy, creative thinking and meaningful collaboration.
