Carrie
Nesselrode
Senior Strategic Partnership Manager
Carrie understands that great partnerships are built on genuine relationships and real listening. She brings an instinct for her partners that no dashboard can replicate: one built on reading the room, trusting her gut and advocating fiercely for their success. She’s organized enough to sweat the details and easygoing enough not to overthink them, keeping things beautifully simple in a world that loves to complicate. Her gift is matching the right idea to the right goal and ensuring her partners come out looking good, whether that means getting into the weeds or assessing a gas station’s merchandising while grabbing her double-shot mocha latte. With color-coded folders and hand-written to-do lists in one hand and campsite maps in the other, Carrie operates with a balance of intentionality and ease that her partners have come to rely on.
Carrie's ideas
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Convenience StoresBehind the Scenes: How We Helped GoMart Celebrate 55 Years
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CultureFindability for Convenience Stores: Getting Found When It Actually Matters
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Convenience StoresThe Aisle Is Harder Than Ever. Here’s How to Win It Anyway.
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Convenience StoresThe 2026 C-Store Reality: Four Challenges Good Marketing Can Solve
Carrie's mood board
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What can be better than adding color to a planner? -
I Believe in Santa Claus by Kenny Rogers and Dolly Parton -
Velcro Dog -
Jeep Hair Don't Care! -
To see your children happy and healthy is a reward that cannot be explained -
There is nothing better than a cup of coffee at my dining room table -
Is it Work if it's fun? -
My soul is refreshed in the moments spent camping with my one true love. -
Read daily and repeated yearly for the last seven years. -
Velcro Dog #2 -
There is something special about making a Birthday Cake for someone you love.