Jonathan
Danz
Director of Ad Ops and Analytics
Before he was uncovering user behavior through data and media strategies, Jonathan was uncovering artifacts (all Indiana Jones-like). His unique background in archaeology, creative writing and outdoor recreation means he sees beyond the numbers. He traces the full journey — from first ad click to final page visit — digging deeper to uncover what partners are really trying to achieve. By connecting user behavior to business outcomes and considering how landing pages, site architecture and paid campaigns work together, Jonathan turns data into a roadmap for success.
Jonathan's ideas
-
AIThe Slop is Coming from Inside the House! The Black-Box Rollout of AI “Enhancements” Inside Digital Ad Platforms
-
Analytics & MeasurementUsing Predictive Analytics to Make Better Campaign Decisions
-
SEO & ContentNavigating the “Funkiness”: SEO in the Age of AI Overviews and AI Mode
-
Analytics & MeasurementContext Is King For Interpreting Website Analytics Part 3: External Factors
-
Analytics & MeasurementContext Is King For Interpreting Website Analytics Part 2: Internal Factors
-
Analytics & MeasurementContext Is King For Interpreting Website Analytics Part 1: Benchmarking
Jonathan's mood board
View
-
Carvins Cove Trail Map -
Celebrating a job well done -
Afternoon pick-me-up -
Cover for the novel Finch -
Lap Snooze -
Roanoke Mountain Bike Alliance -
Soccerwise Podcast -
Strange Horizons -
Writing setup