SPRING 2021

BRANDING

Visit Southern WV Brand Update

Branding is a cycle. For brands to continue to exist and be relevant, they must embrace the evolution and take hold of the cycle. Promoting a nine-county region that boasts some of the best sites and activities in West Virginia requires a strong brand and logo. Visit Southern West Virginia’s updated  brand embodies the warmth and charm of West Virginia, inviting all to discover the experiences that await in this diverse region.

Results

The rebranding of Visit Southern West Virginia was two years in the making. We appreciated the creativity and patience that the DR team showed throughout the process. We love our new bright colors and feel that it has been well received in both our advertising efforts and with our regional partners. While attending a large furthering education conference our new brand was chosen as one of the top 5 in the class which featured organizations from all over the southeast. This project was a homerun in our book!

Lisa Strader, Director of Visit Southern West Virginia