New River Gorge CVB Brand Update

A logo is the foundation of a brand—it carries the organization’s visual identity. The New River Gorge Convention and Visitors Bureau’s logo strives to authentically represent the region, an inclusive destination for adventure seekers—young and old—looking for an unparalleled outdoor experience. Marked by the iconic New River Gorge Bridge in the newest National Park, the logo creates a sense of place by being confident and passionate about all things “Gorge.”