Ideas
We don’t just solve problems — we share the thinking behind the solutions. Our blogs, speakers, podcasts and webinars connect you to what we’ve learned. The playbook is open. What’s your move?
The Blog
Where The Magic Happens
Travel & Tourism
Turning Travel Behavior into Insights: Beyond Surveys
AI
Fewer Tools, More Strategy: Why We Don’t Chase Every New AI Tool
Photography
Confessions of a Tourism Photographer: Tales from the Other Side of the Lens
SEO & Content
Navigating the “Funkiness”: SEO in the Age of AI Overviews and AI Mode
Travel & Tourism
Teamwork, Trails and Tech: Three Takeaways from the 2025 WV Governor’s Conference on Tourism
AI
Conversational Content: Preparing Your Destination for AI Travel Assistants
Strategy & Analysis
Show Me the Money: Why Sharing Your Marketing Budget Pays Off
Research
Beyond Demographics: How Attitudinal Research Unveils True Traveler Motivations
Branding & Design
Designing the Future Together: Our Take on Config 2025
Our
Speakers
Bring real thinking to your stage. Explore speakers who bring proven strategies, real data and the insight to sharpen your audience’s thinking. Find the right fit for your event.
The Same Side Podcast
The Same Side is a marketing podcast that trades jargon and posturing for real human connection, using 20 years of industry experience to explore what actually holds us back and what sets us free.