Ideas

How Companies Can Use iBooks 2 To Engage with Customers

January 19, 2012

This morning, Apple held an event in New York City to announce two awesome new products: iBooks 2 and iBooks Author. Essentially, these two services bring the power and beauty that was only available to Apps to the world of eBooks. Steve Jobs said in his biography that the next market he wanted to disrupt……
More Tips and Tricks for Companies and Brands Using Pinterest

January 13, 2012

In a previous post, we shared 8 ways that companies and brands can use Pinterest. Here are some additional hints and tips on how anyone can begin to fully optimize the features of Pinterest. Pinterest allows you to upload a photo or video from your computer or mobile phone. If you are doing this, be……
What Marketers Can Learn From Craft Brewers

January 9, 2012

I love beer. I love to drink it, make it, photograph it (the photo above is from Beer Advocate above) learn about it, cook with it, market it. Did I mention drink it? As a homebrewer and lover of craft beer, I find discovering and making new beers an adventure. As a marketer, I think……
5 Ways to Use QR Codes on Product Packaging [2021]

January 5, 2012

Updated May 2021 In a post-COVID world, being able to access information about products and services in a safe manner is more important than ever, so it’s no surprise that we’re seeing QR adoption pick up in recent months. Even the NHS is offering tools to make contact-tracing easier using QR codes. Using QR codes……
Why Do I Suck At Blogging?

January 3, 2012

I know I’m not the only person that sucks at blogging. At least that’s what I like to tell myself. Truth be told, if I never had to blog again, I’d be okay with that. I’m betting several of you are nodding your head. Some of you, at the mere thought of never blogging again,……
8 Tips On How Companies Can Use Pinterest

December 29, 2011

Hello. My name is Sarah and I’m addicted to Pinterest. As in, I used Pinterest entirely to plan my wedding. Pinterest became my Christmas wish list, and I used Pinterest to shop for Christmas gifts for others. I shared it with my hairstylist, who looked at a few different pins of styles I liked before……