Ideas

  • It’s Alive! Or at Least It Should Be. Customer Service and Social Media, That Is.

    It’s not an earth-shattering revelation to declare that we all work in customer service, no matter what our actual job title is.  The customers might be external, they might be internal, but each of us interacts daily with people that we must share with, help, and provide information to in a timely manner. And social……

  • Obvious Ways You Should Be Using QR Codes (But Probably Aren’t)

    By now you’ve heard about lots of exciting and unique ways to use QR codes.  But there are a couple of pretty standard ways you should be using them as well.  And they are so obvious that they might not even come to mind when you’re thinking of how to use QR codes in your……

  • Seven Things I’ve Learned at Content Marketing World (So Far)

    I’ve attended a lot of conferences throughout my career (and in fact, I worked in conference services at one point).  So I’ve seen it all, and most conferences have a few things in common: rubber chicken, freezing meeting rooms, boring power point presentations, and disengaged attendees. That’s not what’s happening at Content Marketing World (well, except……

  • The Importance of Drawing Things on Paper in Real Life

    I took a lot of CADD (Computer Aided Design and Drafting) classes in high school. So many, in fact, that my original major in college was Video Game Design. But, there weren’t very many video game studios in my area. When I switched over to web design and programming, it made sense that I still……

  • Agencies – Educate Your Clients and Spare Everyone the Drama

    There’s often a disconnect that happens between agencies and clients.  We’ve seen it happen more than once.  And that disconnect often leads to disappointment, dashed expectations, and yes, sometimes even drama. In my experience, this happens because of a communication breakdown. And I’ll admit, it happened to me.  I went from working as a sales……

  • How a Good Mobile Marketing Campaign is Like Sushi

    I’m about as big a sushi lover as they come.  I have been known to go out for sushi at least one night per week and I’m slowly learning to make it at home.  It was on one such outing that a thought struck me: “You know, Justin, sushi is a lot like mobile marketing.”……