Ideas

  • The Challenges of Beer Photography – Light and Reflection

    The Challenges of Beer Photography – Light and Reflection

    This was my first food and beverage photography session. Fortunately the subject was one of my favorite beverages in the whole world:  CRAFT BEER! At Digital Relativity we are fortunate to have started working with local craft brewers, Bridge Brew Works. Excited as I was to get started, there were going to be some challenges….…

  • Time for the Big Game! A Quick and Easy Tip for Craft Brewers

    Time for the Big Game! A Quick and Easy Tip for Craft Brewers

    It’s time for the Super Bowl. Ahem, “The Big Game”. While it’s a game normally reserved for absurd, albeit entertaining, commercials that try to overcome tasteless beer with ads, there is an opportunity for craft brewers to build connections. The Double Whammy As a craft brewer, if you could reach more women with your product,……

  • Three iPhone Apps That Rock My World

    Three iPhone Apps That Rock My World

    We all have them. Those three apps that we can’t live without. Those three apps that shape the way you use your mobile device. Those three apps that make that transform your phone from “a phone” to “your phone.” Here are the three apps that I couldn’t go a day without. Twitter There are a……

  • How Companies Can Use iBooks 2 To Engage with Customers

    How Companies Can Use iBooks 2 To Engage with Customers

    This morning, Apple held an event in New York City to announce two awesome new products: iBooks 2 and iBooks Author. Essentially, these two services bring the power and beauty that was only available to Apps to the world of eBooks. Steve Jobs said in his biography that the next market he wanted to disrupt……

  • More Tips and Tricks for Companies and Brands Using Pinterest

    More Tips and Tricks for Companies and Brands Using Pinterest

    In a previous post, we shared 8 ways that companies and brands can use Pinterest.  Here are some additional hints and tips on how anyone can begin to fully optimize the features of Pinterest. Pinterest allows you to upload a photo or video from your computer or mobile phone.  If you are doing this, be……

  • What Marketers Can Learn From Craft Brewers

    What Marketers Can Learn From Craft Brewers

    I love beer.  I love to drink it, make it, photograph it (the photo above is from Beer Advocate above) learn about it, cook with it, market it. Did I mention drink it? As a homebrewer and lover of craft beer, I find discovering and making new beers an adventure.  As a marketer, I think……