Ideas
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What Can Nerd Culture Teach Us About Mobile Marketing?
In case you didn’t know it, I’m a huge nerd. I’ve read the mathematical equivalent of twenty Harry Potter books. I own the Star Wars and Lord of the Rings BluRay collections. On my first day of school, I wore a Yoda shirt. And as anyone in the Digital Relativity office will tell you, I……
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Pinterest Takeaways From Brands That Are Doing It Right
Discussion is rampant about how brands and companies will use Pinterest. Right now, a lot of folks seem to be testing the waters, trying out different kinds of boards and levels of pinning. It remains to be seen how brands will truly best leverage Pinterest (my hope is that some type of in-site analytics will……
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What Content Marketers Can Learn From The Golden Girls
My teammates pick on me, just a little, for my near-obsession with the most fabulous television sitcom ever, The Golden Girls. I have no shame, though because it’s just as funny now as it was more than 20 years ago. I think there are some lessons content marketers can learn from The Golden Girls. Why?……
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The Challenges of Beer Photography – Light and Reflection
This was my first food and beverage photography session. Fortunately the subject was one of my favorite beverages in the whole world: CRAFT BEER! At Digital Relativity we are fortunate to have started working with local craft brewers, Bridge Brew Works. Excited as I was to get started, there were going to be some challenges….…
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Time for the Big Game! A Quick and Easy Tip for Craft Brewers
It’s time for the Super Bowl. Ahem, “The Big Game”. While it’s a game normally reserved for absurd, albeit entertaining, commercials that try to overcome tasteless beer with ads, there is an opportunity for craft brewers to build connections. The Double Whammy As a craft brewer, if you could reach more women with your product,……
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Three iPhone Apps That Rock My World
We all have them. Those three apps that we can’t live without. Those three apps that shape the way you use your mobile device. Those three apps that make that transform your phone from “a phone” to “your phone.” Here are the three apps that I couldn’t go a day without. Twitter There are a……
