Ideas

  • Join us for #HopChat on Twitter This Thursday, May 24

    Join us for #HopChat on Twitter This Thursday, May 24

    We love craft beer. That’s not a surprise. And we’ve got lots of ideas about how craft brewers can use digital marketing to talk to the people who drink their beer. That’s why we’re starting #HopChat, the first ever Twitter chat focusing on craft beer and digital marketing. This Thursday, May 24 at 3:00 PM……

  • Brewery in Planning Marketing Tips

    Brewery in Planning Marketing Tips

    Just about every homebrewer I know has dreamed of one day opening their own brewery. The allure of creating something for everyone to enjoy, the smell of brewing beer and hops. Shiny kettles, mash tuns and fermenters. Who doesn’t like shiny objects?! You likely are familiar with the story of homebrewer Jim Koch founding what……

  • No Shit. There I Was at Craft Brewers Conference with a Giant iPhone and 150 Taps…

    No Shit. There I Was at Craft Brewers Conference with a Giant iPhone and 150 Taps…

    What’s not to like about craft beer? The Craft Beer industry thrives upon creativity and the desire to make beer that goes above and beyond the expectations created by experiencing the fizzy, yellow stuff some think of as “beer”. As more and more discover the flavorful creations being bottled and canned by the more than……

  • Luddite to Budding Technophile: 9 Simple Steps

    Luddite to Budding Technophile: 9 Simple Steps

    Are you old school? Have you been in the workplace longer than the “interwebs” have been around? Maybe you just don’t have time to learn how to use digital tools, but have wanted to. You’re in luck. There’s no reason why you can’t (and shouldn’t) start taking part in the digital shift today. Communicating digitally……

  • QR Codes That Suck And How To Fix Them: Part 2 [2021]

    QR Codes That Suck And How To Fix Them: Part 2 [2021]

    Updated May 2021 If you were working in marketing in 2011, there is a solid chance that you saw, or even made, a QR code. Odds aren’t great that you actually used one but back then, they were the new hotness in digital marketing. Looking back on it, the early days of QR code usage……

  • How to Set Goals for Your Social Media Campaign

    How to Set Goals for Your Social Media Campaign

    When businesses first venture into the seemingly overwhelming world of social media, they’re often not thinking about goals.  Truthfully, some companies are just in a hurry to get started with social media because that’s what the competition is doing. But the reasons for entering the space is the where the conversation should start.  From there,……