Ideas

  • Luddite to Budding Technophile: 9 Simple Steps

    Luddite to Budding Technophile: 9 Simple Steps

    Are you old school? Have you been in the workplace longer than the “interwebs” have been around? Maybe you just don’t have time to learn how to use digital tools, but have wanted to. You’re in luck. There’s no reason why you can’t (and shouldn’t) start taking part in the digital shift today. Communicating digitally……

  • QR Codes That Suck And How To Fix Them: Part 2 [2021]

    QR Codes That Suck And How To Fix Them: Part 2 [2021]

    Updated May 2021 If you were working in marketing in 2011, there is a solid chance that you saw, or even made, a QR code. Odds aren’t great that you actually used one but back then, they were the new hotness in digital marketing. Looking back on it, the early days of QR code usage……

  • How to Set Goals for Your Social Media Campaign

    How to Set Goals for Your Social Media Campaign

    When businesses first venture into the seemingly overwhelming world of social media, they’re often not thinking about goals.  Truthfully, some companies are just in a hurry to get started with social media because that’s what the competition is doing. But the reasons for entering the space is the where the conversation should start.  From there,……

  • What Can Nerd Culture Teach Us About Mobile Marketing?

    What Can Nerd Culture Teach Us About Mobile Marketing?

    In case you didn’t know it, I’m a huge nerd. I’ve read the mathematical equivalent of twenty Harry Potter books. I own the Star Wars and Lord of the Rings BluRay collections. On my first day of school, I wore a Yoda shirt. And as anyone in the Digital Relativity office will tell you, I……

  • Pinterest Takeaways From Brands That Are Doing It Right

    Pinterest Takeaways From Brands That Are Doing It Right

    Discussion is rampant about how brands and companies will use Pinterest.  Right now, a lot of folks seem to be testing the waters, trying out different kinds of boards and levels of pinning.  It remains to be seen how brands will truly best leverage Pinterest (my hope is that some type of in-site analytics will……

  • What Content Marketers Can Learn From The Golden Girls

    What Content Marketers Can Learn From The Golden Girls

    My teammates pick on me, just a little, for my near-obsession with the most fabulous television sitcom ever, The Golden Girls.  I have no shame, though because it’s just as funny now as it was more than 20 years ago. I think there are some lessons content marketers can learn from The Golden Girls. Why?……