Ideas

  • Instagram For Content Marketing and Social Media

    Instagram For Content Marketing and Social Media

    You know you need to be creating content. Right? It’s been talked about so much, we’ve all become jaded and simply nod, “Yes. I know. Must. Create. Content.” Fact is, it’s not easy, and if you’re like me, the process isn’t particularly fast. But photo sharing can be one of the most efficient (i.e., fast)……

  • Behind The Scenes Of The Asheville Beer Week App: Not Your Average Event App

    Behind The Scenes Of The Asheville Beer Week App: Not Your Average Event App

    We just got back from an amazing weekend celebrating craft beer, in one of the best beer cities in America. And since we designed and built the Asheville Beer Week website and mobile app, we also got to peek behind the scenes. When we set out to make the Asheville Beer Week app, we didn’t……

  • Do You Make These 9 Social Media Mistakes?

    Do You Make These 9 Social Media Mistakes?

    The social media landscape is changing everyday. You know that. Yes, it’s difficult to keep up with all of the outlets and networks. In fact, it can be downright overwhelming. You might just decide to avoid it alltogether, or to push it to the backburner behind all of your other to-do items. But here’s the……

  • Join us for #HopChat on Twitter This Thursday, May 24

    Join us for #HopChat on Twitter This Thursday, May 24

    We love craft beer. That’s not a surprise. And we’ve got lots of ideas about how craft brewers can use digital marketing to talk to the people who drink their beer. That’s why we’re starting #HopChat, the first ever Twitter chat focusing on craft beer and digital marketing. This Thursday, May 24 at 3:00 PM……

  • Brewery in Planning Marketing Tips

    Brewery in Planning Marketing Tips

    Just about every homebrewer I know has dreamed of one day opening their own brewery. The allure of creating something for everyone to enjoy, the smell of brewing beer and hops. Shiny kettles, mash tuns and fermenters. Who doesn’t like shiny objects?! You likely are familiar with the story of homebrewer Jim Koch founding what……

  • No Shit. There I Was at Craft Brewers Conference with a Giant iPhone and 150 Taps…

    No Shit. There I Was at Craft Brewers Conference with a Giant iPhone and 150 Taps…

    What’s not to like about craft beer? The Craft Beer industry thrives upon creativity and the desire to make beer that goes above and beyond the expectations created by experiencing the fizzy, yellow stuff some think of as “beer”. As more and more discover the flavorful creations being bottled and canned by the more than……