Ideas

  • Why Content Is The Future of Mobile

    Why Content Is The Future of Mobile

    Remember when the Kindle Fire came out? Unless you’ve been living “off-the-grid” for the last year, you probably do. The Kindle Fire was Amazon’s first thrust into the modern tablet market. When I say “modern,” I mean the iPad market. Not the Kindle, Nook or eReader market. The Kindle Fire was Amazon’s first thrust into……

  • 5 Tips For Creating a Video That Stands the Test of Time

    5 Tips For Creating a Video That Stands the Test of Time

    Making a good, informative promotional video. On the surface, it may seem easy. Shoot video, add narration. Voila! You’re done! In reality, there’s much more to it. We’ve all seen commercials that make us want to change the channel or quickly search for the ‘skip ad’ button. A good promo video doesn’t have to be……

  • Need Pinterest Analytics? Look to Curalate.

    Need Pinterest Analytics? Look to Curalate.

    It’s no secret that I’m a big fan of Pinterest. I use it frequently, both personally and as a business tool. And I help our partners build it into their digital marketing strategies. One of my only complaints about Pinterest has been a lack of analytics. Yes, I can pull traffic and referral info from……

  • Instagram For Content Marketing and Social Media

    Instagram For Content Marketing and Social Media

    You know you need to be creating content. Right? It’s been talked about so much, we’ve all become jaded and simply nod, “Yes. I know. Must. Create. Content.” Fact is, it’s not easy, and if you’re like me, the process isn’t particularly fast. But photo sharing can be one of the most efficient (i.e., fast)……

  • Behind The Scenes Of The Asheville Beer Week App: Not Your Average Event App

    Behind The Scenes Of The Asheville Beer Week App: Not Your Average Event App

    We just got back from an amazing weekend celebrating craft beer, in one of the best beer cities in America. And since we designed and built the Asheville Beer Week website and mobile app, we also got to peek behind the scenes. When we set out to make the Asheville Beer Week app, we didn’t……

  • Do You Make These 9 Social Media Mistakes?

    Do You Make These 9 Social Media Mistakes?

    The social media landscape is changing everyday. You know that. Yes, it’s difficult to keep up with all of the outlets and networks. In fact, it can be downright overwhelming. You might just decide to avoid it alltogether, or to push it to the backburner behind all of your other to-do items. But here’s the……