Ideas
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What Makes a Bad Typeface, And How To Fix It
Using typography in your brand is more like laying brick to make a foundation. It will help build communication to your clients. It can help hold your brand structure, and define what kind of company you are. Now, you are probably thinking “You’re telling me A’s, T’s and G’s have some kind of impact? You’re……
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The Brands Don’t Stand A Chance: The Mobile Driven Life Of Gen Z’ers
It’s no wonder that Generation Z’ers take mobile connectivity for granted; many are using mobile almost as soon as they can hold the device. According to the Pew Research Center, among American teens, 78% now have a cell phone, 37% a smartphone and 23% a tablet and 1 in 4 are “cell-mostly” Internet users. Being……
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Why and How to Use Vine and Instagram Video for Your Brand
You’re always seeking the “next big thing.” That next big thing is here— Vine and Instagram. (Sure, Instagram has been around quite a while now. But it has never been able to do video until now. And that’s a huge asset for brands.) Vine has had quick success, already reaching 13 million downloads since its……
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Quite possibly the best Friday ever in the Digital Relativity office! #craftbeer #sharethebear
Quite possibly the best Friday ever in the Digital Relativity office! #craftbeer #sharethebear Photo posted to Instagram by Digital Relativity on Aug 09, 2013 @ 15:32
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Top Your Fans’ Facebook Feed Using the New Algorithm
Facebook’s ever-shifting interface calls for more changes to your social media strategy this week. The two officially announced changes refine the way news stories pop up in users’ feed. Here’s a look at the changes, and how to take advantage of them to get your content seen. 1. Story Bumping You’re probably already seeing the……
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Alternate Reality Games: Engage Your Audience with Viral Marketing
I’ll be the first to admit that I am a bit of a Nine Inch Nails fanboy. I will also freely admit that I love Batman movies and video games. While seemingly random, these things all actually something in common: over the course of the last few years, they’ve all used alternate reality games in……
