Ideas
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WTF Is Responsive Design Anyway?
By now, you’ve probably heard your nerdy friends talking about responsive websites at least once. Maybe someone has recommended that you make your site responsive and you have no idea what that means. Or maybe you’ve read my blog post about how to actually start a responsive site, but you’re still lost on what it……
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Why Marketing Agencies Need Your Budget And Goals
Two things you need to keep in mind when looking for a digital agency are your budget and your goals. Seems simple enough, but both are often overlooked. Whenever we begin a conversation about a project, prior to providing a proposal, we always ask, “What are you wanting to accomplish?” and “Do you have a……
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Simple Ways to Skyrocket Restaurant Profits with Craft Beer Marketing
In my younger years, I spent a considerable amount of time working in restaurants. I’ve washed dishes and waited tables and dealt with plenty of craziness doing both. Living in the Rocky Mountains, I found myself prepping and bare-handing cup after mind-numbing cup of french onion soup that was roughly the temperature of molten lava….…
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What Makes a Bad Typeface, And How To Fix It
Using typography in your brand is more like laying brick to make a foundation. It will help build communication to your clients. It can help hold your brand structure, and define what kind of company you are. Now, you are probably thinking “You’re telling me A’s, T’s and G’s have some kind of impact? You’re……
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The Brands Don’t Stand A Chance: The Mobile Driven Life Of Gen Z’ers
It’s no wonder that Generation Z’ers take mobile connectivity for granted; many are using mobile almost as soon as they can hold the device. According to the Pew Research Center, among American teens, 78% now have a cell phone, 37% a smartphone and 23% a tablet and 1 in 4 are “cell-mostly” Internet users. Being……
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Why and How to Use Vine and Instagram Video for Your Brand
You’re always seeking the “next big thing.” That next big thing is here— Vine and Instagram. (Sure, Instagram has been around quite a while now. But it has never been able to do video until now. And that’s a huge asset for brands.) Vine has had quick success, already reaching 13 million downloads since its……
