Ideas
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Adapting Journalistic Skills for SEO and Web Writing
Web editors, TV producers, reporters— you already have the skills you need to transition to a more up-and-coming field. Maybe we won’t say “dying industry,” but newsroom consolidation is here. You might be part of the shrinking staff tomorrow. Might. But for a little peace of mind, basic SEO knowledge can help you two-fold: if you’re……
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5 Easy Tips to Improve Writing with Just One Word
Writing better copy can be as simple as changing a single word. Here’s how. 1. “You” Self-reflective pronouns “You” is a powerful word that puts your reader into your story. Engage the reader and appeal to the one priority we all have in common: “yourself.” It’s our most basic desire, and primal need. Forbes says……
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Beer Festival Branding and Marketing
Beer festivals present some of the greatest opportunities for connecting with your ardent fans. The opportunity to ask a question, or simply say thanks, to the people that are responsible for creating all of the wonderful craft beers we have come to enjoy is, unfortunately, uncommon. Recently at the Denver Rare Beer Tasting, my 120……
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WTF Is Responsive Design Anyway?
By now, you’ve probably heard your nerdy friends talking about responsive websites at least once. Maybe someone has recommended that you make your site responsive and you have no idea what that means. Or maybe you’ve read my blog post about how to actually start a responsive site, but you’re still lost on what it……
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Why Marketing Agencies Need Your Budget And Goals
Two things you need to keep in mind when looking for a digital agency are your budget and your goals. Seems simple enough, but both are often overlooked. Whenever we begin a conversation about a project, prior to providing a proposal, we always ask, “What are you wanting to accomplish?” and “Do you have a……
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Simple Ways to Skyrocket Restaurant Profits with Craft Beer Marketing
In my younger years, I spent a considerable amount of time working in restaurants. I’ve washed dishes and waited tables and dealt with plenty of craziness doing both. Living in the Rocky Mountains, I found myself prepping and bare-handing cup after mind-numbing cup of french onion soup that was roughly the temperature of molten lava….…
