Ideas
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The Frustration with Google Plus “Unity”
Ok, Google. We get it. “Unity” is good. But you’re taking it too far!
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Why 100% Is Bad for Your Blog Design
How line height (leading) can improve your blog readers’ experience.
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The Simple ‘ABC’ Trick to Retaining Your Blog Readers
So I’ve been researching little things to make my sentence structures more beautiful, and I’m not meaning more adjectives and adverbs. I’m meaning visually. There is scattered information on what TO DO and what NOT TO DO, but the information can be very vague and confusing. So I am going to be writing a series……
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Adapting Journalistic Skills for SEO and Web Writing
Web editors, TV producers, reporters— you already have the skills you need to transition to a more up-and-coming field. Maybe we won’t say “dying industry,” but newsroom consolidation is here. You might be part of the shrinking staff tomorrow. Might. But for a little peace of mind, basic SEO knowledge can help you two-fold: if you’re……
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5 Easy Tips to Improve Writing with Just One Word
Writing better copy can be as simple as changing a single word. Here’s how. 1. “You” Self-reflective pronouns “You” is a powerful word that puts your reader into your story. Engage the reader and appeal to the one priority we all have in common: “yourself.” It’s our most basic desire, and primal need. Forbes says……
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Beer Festival Branding and Marketing
Beer festivals present some of the greatest opportunities for connecting with your ardent fans. The opportunity to ask a question, or simply say thanks, to the people that are responsible for creating all of the wonderful craft beers we have come to enjoy is, unfortunately, uncommon. Recently at the Denver Rare Beer Tasting, my 120……
