Ideas

Dashboards get talked about a lot, but they’re often misunderstood. Before we dive into metrics, goals and reporting, it’s important to align on what a campaign dashboard actually is. At its core, a campaign dashboard is simply a tool that turns raw data into a story — one that both marketers and stakeholders can read…

Instead of just relying on typical demographics, we’ve discovered the real reasons people travel through our attitudinal study — and how to effectively engage with each group. To demonstrate what our process looks like behind the scenes, I’ve created four sample campaigns that market to each of our four traveler types.

If you’ve been around me (or tried to schedule a meeting with me) in the last seven months, you’ve probably noticed my calendar has been a little…extra. And that’s saying something, considering I’m usually on the go. The reason? A not-so-little program called Leadership West Virginia.

Digital Relativity’s Chief Creative Officer, Abbey Reifsnyder, has been named one of the Top 50 Women Chief Creative Officers of 2025 by Women We Admire. At Digital Relativity, a nimble, full-service marketing agency, Reifsnyder leads the creative team in developing and executing campaigns.

It might seem like you can’t walk down the street without hearing about AI and how it’s going to change the future of work. There is obviously some truth to that because it already has. Over 800 million people use ChatGPT every week, and that’s just ChatGPT! When you account for system-level AI tools like…

Digital Relativity (DR), a nimble full-service marketing agency, earned five awards during the Public Relations Society of America West Virginia Chapter (PRSA-WV) Crystal Awards, held Nov. 13 in Morgantown, W.Va. The honors recognized collaborative work completed with several of the agency’s partners.