Beyond Demographics: How Attitudinal Research Unveils True Traveler Motivations
Discover why travel marketing beyond demographics drives better results. Learn how attitudinal research reveals true traveler motivations and boost conversions.
Archives: Blog Posts
Designing the Future Together: Our Take on Config 2025
Caitlynn and Carter from our design and development teams dive into what stood out at Config 2025 — and what still needs some love.
West Virginia Agency Digital Relativity Named a 2025 Inc. Best Workplace for Second Consecutive Year
Digital Relativity (DR), a full-service “tradigital” agency based in West Virginia, has been named to Inc.’s 2025 Best Workplaces list for the second year in a row.
Why I Switched to DuckDuckGo for Search — and What Marketers Should Know About Its AI Features
DuckDuckGo’s AI Assist is changing search. Discover key features every marketer should know about to keep up with evolving user behavior and AI trends.
Digital Relativity Earns Three National Honors at 46th Annual Telly Awards
Digital Relativity, a full-service tradigital marketing agency, has been recognized nationally at the 46th Annual Telly Awards for its collaboration on three video projects.
Inside NAB 2025: The Future of Media, Now
The National Association of Broadcasters' largest tradeshow is a vibrant, inspiring mix of creators, filmmakers, influencers, tech enthusiasts, broadcasters and creatives, all packed into one of the largest convention spaces in the United States: Las Vegas.
Using Shortcuts and Open-Source AI Models to Bring Apple Intelligence Features to Older Devices
In a weird way, Apple was both very early to the recent artificial intelligence boom and very late. If you look back at the last 10 years or so of Apple hardware, they have made a point of dedicated hardware for artificial and machine learning.
Big Screen Tasks vs. Small Screen Tasks: How Device Choice Shapes Online Buying Behavior
While the digital world is moving toward a mobile-first approach, the reality is that desktop still plays a crucial role — especially for high-stakes purchases. Consumers continue to switch between devices based on comfort, security, and task complexity.
Reconnecting to the Traveler’s Mindset: Key Takeaways from Hospitality University 2025
West Virginia’s tourism industry stands at a pivotal moment. With record-breaking visitation numbers, evolving traveler expectations, and new opportunities driven by digital content and AI, the state has the chance to strengthen its position as a premier travel destination.
Context Is King For Interpreting Website Analytics Part 3: External Factors
Context doesn't just illuminate website performance — it provides the narrative that guides smarter, more nuanced decision-making and helps provide guideposts for what lies ahead.