A new year is a chance to be more intentional about where we’re headed, what we want to build and which shifts are worth paying attention to. So, in the spirit of looking ahead, let’s dig into the top five trends we think you should watch in 2026 and how you can start thinking strategically about what’s next (and how you will continue to be awesome this year).
Dashboards get talked about a lot, but they’re often misunderstood. Before we dive into metrics, goals and reporting, it’s important to align on what a campaign dashboard actually is. At its core, a campaign dashboard is simply a tool that turns raw data into a story — one that both marketers and stakeholders can read without needing to be data analysts.
Instead of just relying on typical demographics, we’ve discovered the real reasons people travel through our attitudinal study — and how to effectively engage with each group. To demonstrate what our process looks like behind the scenes, I’ve created four sample campaigns that market to each of our four traveler types.
If you’ve been around me (or tried to schedule a meeting with me) in the last seven months, you’ve probably noticed my calendar has been a little…extra. And that’s saying something, considering I’m usually on the go. The reason? A not-so-little program called Leadership West Virginia.
Digital Relativity’s Chief Creative Officer, Abbey Reifsnyder, has been named one of the Top 50 Women Chief Creative Officers of 2025 by Women We Admire. At Digital Relativity, a nimble, full-service marketing agency, Reifsnyder leads the creative team in developing and executing campaigns.
It might seem like you can’t walk down the street without hearing about AI and how it’s going to change the future of work. There is obviously some truth to that because it already has. Over 800 million people use ChatGPT every week, and that’s just ChatGPT! When you account for system-level AI tools like Apple Intelligence being rolled out to over a billion users, it becomes apparent very quickly that these tools are going to become larger and larger parts of how we live, work and play.
Digital Relativity (DR), a nimble full-service marketing agency, earned five awards during the Public Relations Society of America West Virginia Chapter (PRSA-WV) Crystal Awards, held Nov. 13 in Morgantown, W.Va. The honors recognized collaborative work completed with several of the agency’s partners.
Let's take a second and imagine this scenario: You're reviewing your website analytics, and you notice a visitor spending several minutes on your blog post about family-friendly breweries. They click through to multiple local brewery pages, then save an article for later. If you'd sent this person a survey asking, "Are you interested in culinary experiences?" they might have answered maybe, or skipped it entirely.
At Digital Relativity, we believe creativity and innovation don’t come from adopting every new AI tool. They come from intentionally choosing a few good tools and learning to use them well. Using these tools allows us to spend less time on repetitive, mechanical work and more time focusing on strategy, creative thinking and meaningful collaboration.
Behind every breathtaking photo is a story of near-disaster, questionable life choices and me silently asking myself: Why did I think this was a good idea? So, in the spirit of honesty (and therapy), here are a few stories I have gathered over the years from the “glamorous” world of tourism photography.