Abbey
Reifsnyder

Chief Creative Officer

Being an idea person is great, but being able to turn big ideas into cohesive and creative solutions is where real success lies. Abbey draws upon her 15 years in advertising to guide our creative team and partners on strategy and creative. Whether it’s spearheading branding projects, jumping behind the camera at shoots or reviewing dozens of deliverables daily, the impact of her artistic skill and bold leadership can be found throughout DR.

Abbey's ideas

Abbey's mood board

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  • Abbey and kids walking through a park
    Mom Life
  • Ascend West Virginia Brand style guide mockup showing logo variations in multiple sizes and a color palette with neutral and accent tones.
    Branding is my love language
  • Manhattan skyline at golden sunset, viewed from water with rippling waves in foreground and dramatic cloudy sky.
    Cities & Sunsets
  • image of orange cat on a zoom call with Abbey
    My furry co-worker
  • Abbey laughing with a video camera shooting a scene. The camera is comically large compared to Abbey's small stature.
    Behind the scenes
  • Abbey's orange cat, Hendricks, with holiday bandana around his neck.
    Orange cats furrrever
  • Abbey with a camera smiling at Red Rocks Ampitheater
    Camera-in hand = smiles
  • image of man in front of a coffee shop in Danville, VA
    Real moments from real destinations
  • the waterfalls at Sandstone Falls cast in golden evening light
    Capturing beauty, one shot at a time