Caitlynn
Jones
Digital Designer
Caitlynn designs digital experiences that work for everyone. She brings a practitioner’s eye for accessibility and UX to the stage, translating complex standards into practical decisions and challenging teams to build inclusivity in from the start.
Speaking Topic
Website Accessibility
Demystified
Every visitor who can’t use your website is a customer, guest or constituent you never reach. In this plain language session, Caitlynn shows teams what website accessibility actually means, why the overlay widgets they’ve been pitched don’t fix the problem, and what a genuinely accessible site looks like in practice. She tailors each talk to the room, so attendees leave with a short list of checks that fit their organization and that they can act on the same day.
In other words, she skips the fear and the fine print and hands you a place to start.
Ideal Audience:
Perfect for any team responsible for a website, from tourism boards, CVBs and hospitality groups to nonprofits, healthcare, education and public-sector or quasi-governmental organizations racing to meet the federal ADA Title II web accessibility deadline in April 2027.
Key Takeaways:
- Learn the bare minimum accessibility checks you can run today, from real alt text to keyboard-only navigation and readable color contrast
- Understand why overlay widgets are a legal liability dressed up as a solution, and what good faith effort actually looks like
Speaking Topic
Think Like a UX Designer:
Visually Optimizing Layouts
Great design isn’t decoration, it’s decision-making. In this session Caitlynn breaks down the psychology and laws of UX behind layouts that guide attention, reduce friction and hold up to accessibility standards. Attendees leave able to critique and improve their own work using principles they can apply immediately.
You’ll walk away with a repeatable way to know why a layout works, not just whether it looks right.
Ideal Audience (Replace):
Perfect for design students, early-career designers, marketing teams and business or information systems programs.
Key Takeaways (Replace):
- Apply core laws of UX to make layouts more intuitive and less cluttered
- Build accessibility into design decisions from the first draft instead of retrofitting it later
Speaking Experience
List of
Accolades
- Stars of Almost Heaven Awards (2024): Winner for Digital Media and Overall Marketing Campaign.
- Telly Awards (2020, 2023, 2024, 2025): Multiple Silver and Bronze Tellys for excellence in video production for clients like the West Virginia Lottery, WVABLE, and the WV Governor’s Highway Safety Program, Paranormal Trail and Jumpstart Savings Program.
- American Advertising Awards (ADDYs) (2016-2019): Numerous awards including Best of Show, Judge’s Choice, and multiple Gold and Silver ADDYs for campaigns, brand identity, web design, and video content for clients like the WV Department of Tourism, WV Lottery, and GoMart.
- ESTO Award (2025) Finalist: Recognized for outstanding marketing for West Virginia Tourism’s Paranormal Trail.
- INC. Best Workplaces: 2024, 2025 & 2026
- PRSA-WV Crystal Awards 2025: Gold for Best Overall Tactic and Annual Report (West Virginia Housing Development Fund Report); Events & Observances (WV Department of Tourism Paranormal Trail); Video—Scripted, Non-Broadcast (Pocahontas County CVB Spring Campaign); and Website—External (WV Department of Commerce: WorkForce West Virginia)
- Virginias AP Broadcasters Awards 2025: Second Place in Best Website (West Virginia Public Broadcasting)
Formal
Education
- Bachelor of Fine Arts, Graphic Design, Marshall University
Professional
Certifications
- Coursera – Google UX Specialization: Foundations of User Experience Design
- Coursera – Google UX Specialization: Start the UX Design Process: Empathize, Define, and Ideate
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