Spring 2025

Town of Fayetteville, West Virginia Logo
BRANDING

The Town of Fayetteville Branding

The new brand for the Town of Fayetteville blends its rich history with its identity as the gateway to the New River Gorge, featuring key visual elements like the iconic bridge and a natural color palette. Distinct yet familiar, the logo reflects Fayetteville’s friendly, relaxed atmosphere while capturing the essence of the landscape and its most recognizable landmarks.

Page 3 of the Town of Fayetteville Brand Guidelines The page contains the four distinct iterations of the main Fayetteville West Virginia logo: full color, single color, reverse, and reverse single color.
The Town of Fayetteville West Virginia Brand Guidelines page 2 The page is dark green, with lighter green accents and white text in a clean single column in the center of the page. The page reads: Brand Voice & positioning Nestled amidst picturesque landscapes and historic charm, our small town is a warm, friendly haven where life is always good. Embracing the richness of our past and the promise of the future, we embody a unique blend of excitement and relaxation. As the gateway to the New River Gorge, our community is inviting and full of life and love, making it the perfect hoe for those who value both tranquility and adventure. Whether you seek peaceful moments or thrilling experiences, our cool small town offers a vibrant yet relaxing atmosphere that welcomes all with open arms. - Fayetteville, west Virginia Where life is always good.
Page 4 of the Town of Fayetteville West Virginia Brand Guidelines The page contains the Logo Alternates against a white background. The first alternate is in a horizontal formation, with the standard icon on the left and "the town of Fayetteville" on the right. "the town of" is in a decorative script font, and "fayetteville" is shown in the standard soft sans-serif font. The second alternate is in a vertical format. The standard brand icon is shown, and below it "the Ville West Virginia" is shown. "The" is rotated and slightly overlaps the "V" in Ville. Below the second alternate, a label reads "the Ville" (For use in Proximity to Main Logo)
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