SPRING 2019
BRANDING

New River Gorge CVB Brand Update

A logo is the foundation of a brand—it carries the organization’s visual identity. The New River Gorge Convention and Visitors Bureau’s logo strives to authentically represent the region, an inclusive destination for adventure seekers—young and old—looking for an unparalleled outdoor experience. Marked by the iconic New River Gorge Bridge in the newest National Park, the logo creates a sense of place by being confident and passionate about all things “Gorge.”

Results

2019 Gold Addy Award for Integrated Brand Identity
American Advertising Awards: 2019 Gold Addy Award for Consumer Website
2024 Stars of Almost Heaven Award for Cooperative Advertising
American Advertising Awards: 2019 Gold Addy Award for Logo Design
American Advertising Awards: Addy Judge's Choice Award for Magazine Design

Gold ADDY

Logo Design

Gold ADDY

Integrated Brand
Identity Campaign

Judge’s Choice ADDY 

Visitors Guide