SUMMER 2024
MULTIMEDIA

GoMart Branded Spaces

A brand extends beyond paper. It’s truly an experience. GoMart has leveraged its 100-year-old brand to create memorable moments by sponsoring spaces in high-traffic locations throughout West Virginia. Through unique installations at GoMart Ballpark and the Charleston Coliseum, the brand extends beyond its gas stations and convenience stores, offering customers fresh opportunities to engage, participate in contests, and explore the GoMart app in new and exciting ways.

The GoMart Grab N' Go Location at the GoMart Ballpark - home of the Charleston Dirty Birds. A group of people are lined up at the counter, waiting to purchase their drinks from the concessions workers.

Results

2

Engagement Spaces

45%

Increase in sales

38%

Increase in Average Engagement time
A group of people navigate the GoMart Grab N' Go register area in the Charleston Civic Center. Multiple people browse the drink selection in the branded coolers. Prominent Signage is featured, indicating the purpose of the area. The wall behind the register area features colorful, illustrated graphics - reflective of the GoMart brand
A branded engagement space within the Charleston Civic Center. Floor-to-ceiling vinyl clings compose a colorful illustrated mural. The mural depicts a stylized town. The Appalachian mountains are visible in the background, and light stylized clouds float above the scene. Beside the mural, directional signage is visible for the GoMart Grab N' Go drink coolers.
GoMart branded counter mats at the Charleston Civic Center Grab N' Go Register location. The counter mats show the viewer how to apply to the GoMart rewards program - featuring helpful instructions, a QR code to download the GoMart app.
Navigational signage for GoMart's branded Grab N' Go location in the Charleston Civic Center. Colorful vinyl column wraps and hanging directional signage are visible in the shot - both prominently reflecting the GoMart brand.
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