GoMart Brand Experiences - C-Store Brand Activations

GoMart partnered with DR to extend its 100-year-old brand beyond gas stations and convenience stores through branded experiences in high-traffic locations. Unique installations at GoMart Ballpark and the Charleston Coliseum created memorable engagement moments, driving app exploration and contest participation across West Virginia.

Project Details

Summer 2024 | Convenience Stores | Design

Custom graphics featuring original illustrations by in-house graphic designers aligned with GoMart’s brand identity, representing the in-store experience. Directional signage guided visitors to branded installations, and vendor partnerships enabled optimal placement and installation.

Services we provided
for this project

Design
Production

The Goal

The initiative aimed to extend the GoMart brand beyond traditional retail environments by creating memorable branded experiences at high-traffic venues to drive customer engagement, app usage and strengthen brand loyalty through immersive moments.

The Strategy

Leveraging existing sponsorships, customized signage was engineered for each venue to prioritize audience engagement and traffic flow. Unique QR codes at each location tracked visitor engagement and participation, while flexible design accommodated monthly promotional updates.

The Results

Branded installations delivered measurable results, driving significant increases in sales and customer engagement. The immersive brand experiences validated that extending GoMart’s presence beyond traditional retail strengthens customer loyalty and drives meaningful business outcomes.