Ideas

Work hard, play hard. It’s not just an ideal for us — it’s a reality. And it’s one that we strive to achieve each day. So, it’s no accident that we established DR in the middle of one of our state’s adventure meccas. In 2011, we opened up our doors in Fayetteville, West Virginia, and……

Brand guidelines are an essential business tool. Yes, after you check off all of the fundamental — but let’s be honest, boring — organizational paperwork (business license, articles of incorporation, etc.), you might not be thrilled to have one more thing on your list. Trust us, though — these are important.  Brand guidelines, also known……

Many destinations and organizations talk about the benefits of collaboration, but few take the needed action to see that through to fruition. When the Tucker County CVB expressed interest in revitalizing their “Ski the Valley” initiative, we were eager to work on this joint effort to bring renewed brand awareness and, ultimately, visitors to the……

Digital Relativity, a full-service “tradigital” marketing agency with locations in Fayetteville and Charleston, W.Va., is celebrating 10 years of business in 2021.  “It has been a rewarding 10-year adventure building a team of talented creatives in West Virginia. It has been an honor to collaborate with a wide variety of businesses and organizations in developing……

Getting ads onto premium channels — without a premium price tag. Since the onset of COVID-19 in early 2020, Digital Relativity has moved quickly to adapt digital marketing strategies for our partners and double down on the new surge in demand for Connected TV (CTV) advertising.   According to our partners at The Trade Desk, a……