Ideas
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Conversational Content: Preparing Your Destination for AI Travel Assistants
Travelers are asking direct questions, looking for quick clarity, and expecting AI to surface the most useful pieces of information without all the extra clicks. If your content can’t be read and understood by these tools, it risks being invisible at the very moment people are deciding where to go and what to book. That…
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Show Me the Money: Why Sharing Your Marketing Budget Pays Off
A major factor in failed partnerships is a lack of transparency in the conversation around budgets and resources, from both sides of the relationship. When we’re both open about resources and pricing, we can build a relationship based on trust.
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Beyond Demographics: How Attitudinal Research Unveils True Traveler Motivations
Discover why travel marketing beyond demographics drives better results. Learn how attitudinal research reveals true traveler motivations and boost conversions.
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Designing the Future Together: Our Take on Config 2025
Caitlynn and Carter from our design and development teams dive into what stood out at Config 2025 — and what still needs some love.
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West Virginia Agency Digital Relativity Named a 2025 Inc. Best Workplace for Second Consecutive Year
Digital Relativity (DR), a full-service “tradigital” agency based in West Virginia, has been named to Inc.’s 2025 Best Workplaces list for the second year in a row.
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Why I Switched to DuckDuckGo for Search — and What Marketers Should Know About Its AI Features
DuckDuckGo’s AI Assist is changing search. Discover key features every marketer should know about to keep up with evolving user behavior and AI trends.
