Ideas

After a successful RFP process, interviews on both sides and a feeling of mutual enthusiasm, it’s now time to embark on a new journey together as agency and partner. Sure, the RFP covered the key details — timelines, budget and projects. But now, to truly connect and build a strong foundation for a partnership, some…

Just like effective marketing requires constant learning and adaptation to industry changes, the same goes for cultural shifts. Language is constantly evolving, and as marketers, we are responsible for keeping on pace.

Working within a niche is a dream. You develop a certain sense of expertise that can’t be achieved when working in broader fields—gaining a deeper understanding of audiences, keeping up with the latest industry trends, and becoming well-versed in best practices.

Website analytics are powerful tools, but understanding the context behind the data is key to making data-driven decisions. In this first part of a series, we explore website analytics benchmarking and why it’s crucial for interpreting your data.