Ideas
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What is Tradigital Marketing and Advertising?
At Digital Relativity, we refer to ourselves as a tradigital marketing and advertising agency. Usually met with some funny looks, which always provides the opportunity to answer the question, “What is tradigital?” Is it a word we made up? No, not really. But sorta, kinda. The credit for coining the term ‘tradigital’ belongs to Judith……
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How Structured Data Can Make You More Findable
Schema markup, also known as structured data, is not a new concept. It’s many benefits have been written about in some great blog posts on how you can use it with your website, none of which need to be re-written here. The Digital Relativity Development team has been using Schema for years with website projects……
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Reduce, Recycle and Reinspire
What goes up, must come down. This is an old adage that typically refers to gravity or the effects of a sugar crash, but it is also one we have found at play within traditional advertising (of all things). Beginning in the fall of 2019, the West Virginia Lottery requested to reframe some of their……
