What Is Content Marketing?
September 18, 2012
If you’re living in the world where marketing and digital delivery intersect, then you’ve probably heard the term ‘content marketing’. Or maybe you haven’t? Well, I live ...Read More
I know I’m not the only person that sucks at blogging. At least that’s what I like to tell myself.
Truth be told, if I never had to blog again, I’d be okay with that. I’m betting several of you are nodding your head. Some of you, at the mere thought of never blogging again, are playing an air-guitar and yelling, “Hell Yeah!”.
In reality, I know I need to blog. So do you.
The bottom line: blogging helps with all sorts of things in the digital marketing world, especially when tied to metrics that help us know how our businesses are doing.
It’s often that I tell myself I need to do better at blogging, that I need to become more consistent. The thing is, despite knowing I need to be a better blogger, I’m just not very good at it. My guess is if you have read this far, you aren’t either and are looking for help. Maybe we need to start a blogging support group? Seriously.
It’s a new year and a great time to make some changes. It would be easy to simply say, “I’m going to be a better blogger in 2012”, which I feel is the digital equivalent of the proverbial “I’m going to exercise more and lose weight”.
In my experience, the typical life-cycle of a resolution like that begins with general push of activity and some radical changes. Unfortunately, there never seems to be much hope of sustainability, and generally speaking, there seems to be a real lack of understanding of what put us in the position to need these types of resolutions to begin with.
So, with that in mind. I resolve not to resolve to be a better blogger.
I know. Sounds like some kind of hipster-like bullshit, but it’s the truth.
Instead, I resolve to understand the things that have kept me from blogging in the way that I’d like.
I challenge you to do the same. Instead of simply making a resolution to become a better blogger, or whatever you need to work on, resolve to gain an understanding of the influences that are causing the problem to begin with. For example, I need to schedule time during the week to sit down and just write. Not edit as I write, but simply write.
More simply put, if you have to resolve to lose weight, it’s likely a result of poor eating habits, or lack of exercise. I know, I’ve been there myself. The same can be said with blogging or just participating in your digital marketing in general.
If you have to resolve to improve, there is a reason. What is it?