SUMMER 2023

MULTIMEDIA

GoMart Summer Cryptid Quest

The foundation of every successful campaign lies in diligent strategic development. West Virginia cryptids have gained a dedicated following over the years, and their appeal has recently expanded beyond generational and geographical boundaries. In an effort to increase sales and rewards program sign-ups for GoMart, the Summer Cryptid Quest featured a multifaceted campaign aiming to take advantage of people’s fascination with these intriguing creatures as they quest to collect them all.

Results

“The Summer Cryptid Quest campaign has not only surpassed our expectations but stands as the most successful single promotion in our history. Digital Relativity remains an invaluable partner, consistently contributing innovative ideas that drive sales and elevate our promotional efforts.”

Ian Stewart,
Marketing Director, GoMart