The Team

Cheryl is a communications professional with over 28 years of experience.  She started her career as a production assistant, assignment editor and reporter in local television. She honed her marketing skills at non-profit organizations, in telecommunications and higher education. Cheryl has worked with partners in the healthcare, gaming, tourism, non-profit, and retail industries, to name a few. Cheryl has a B.S. in communications from West Virginia State University and a M.A. in communication studies from West Virginia University.

Pat has 23 years of professional experience in marketing, sales and advertising, working with companies to develop branding campaigns and media, organic search, paid search and social media strategies. He has a B.A. in sociology from West Virginia University. Pat has been invited to speak by numerous trade and marketing associations including PubCon Las Vegas, PubCon Austin, America Outdoors, La Fleur’s Lottery World Austin, the West Virginia Governor’s Conference on Tourism, the Kentucky Department of Agriculture, the Asheville Brewers Alliance, the West Virginia Fairs & Festivals Association and the National Apple Processors Association.

At Digital Relativity, Lauren is responsible for account management and strategic planning. She has over 10 years of professional experience in advertising, marketing, and public relations, including 4 years of experience with print production design and agency coordination. Lauren has developed, implemented and managed a variety of large-scale advertising campaigns, with a focus on public health and non-profit organizations. Her work has taken her to the mountains of Montana and West Virginia, to the music city of Nashville, TN and to the happiest place on Earth, Walt Disney World. She has a B.A. in Communications Studies from Marshall University.

Seth has a background in natural resource development and most recently worked for the West Virginia Department of Environmental Protection. At Digital Relativity, he has been responsible for project and production management, and currently manages DR’s financial and accounting needs. He has a B.S. in forest resource management from West Virginia University and a MBA from Seton Hill University with a specialization in entrepreneurship.

Caitlynn is a skilled designer with a specialty in 3-D modeling. She has a B.F.A. in Graphic Design from Marshall University.

At Digital Relativity, Emily is responsible for social media and content coordination. She has a background in public relations writing, content creation and experience in the tourism industry. Emily has a B.A. in public relations from West Virginia Wesleyan College.

Kelli is responsible for account management and strategic planning for Digital Relativity partners. She has over 20 years of experience in marketing, advertising, event management, and graphic design. Kelli has worked in a variety of industries including tourism, healthcare, nonprofit, and beauty. A West Virginia native, she earned her B.A. and in journalism and M. A. in counseling from Marshall University.

Aaron has a wide range of skills and experience that he gained over 20 years of service in the nonprofit world. As a web developer at Digital Relativity, he focuses on back-end development — helping to make sure that everything is working “under the hood.” A West Virginia native, Aaron holds an undergraduate degree in philosophy and religion from Ohio Northern University and two master’s degrees in Christian education and divinity.

Emma is a graphic designer and fine artist. She has a passion for illustration and digital design, as well as experience in social media marketing and content creation. She earned her Bachelor of Fine Arts degree with concentrations in graphic design, drawing & printmaking from Xavier University in Cincinnati, Ohio.

Justin manages the technical aspects and implementation details of Digital Relativity’s development work, ensuring that website designs meet client expectations and industry standards. He is an experienced web and mobile developer, specializing in responsive web development. He got his start in mobile development over 10 years ago, shortly after the launch of the App Store. Justin has been invited to present about technology and development at the West Virginia Governor’s Conference on Tourism as well as regional trainings and workshops throughout West Virginia, Ohio and North Carolina.

Carrie has more than 26 years of experience in marketing. She is responsible for account management, strategic planning, event management, and brand identities for Digital Relativity partners. She has worked for several Fortune 500 companies including GE Plastics and Fortune Brands in the home and hardware division. Carrie is a graduate of the Marshall University Page Pitt School of Journalism.

Alyssa is responsible for developing and managing media buys, coordination of digital campaigns, tracking placements, and reporting. She has been a radio DJ and News Director and has managed promotions for stations. Alyssa has a B.A. in journalism and mass communications (broadcast specialization) from Edinboro University of Pennsylvania.

Abbey understands client needs and has been producing award-winning advertising campaigns for over 14 years. She started her career in retail advertising prior to moving to West Virginia and has worked with clients both large and small including The Hartford Financial Services Group, the West Virginia State Treasurer’s Office, and the West Virginia Department of Transportation, to name a few. Her unique skill set paired with an understanding of the big picture means advertising campaigns are executed seamlessly under her direction. She has a B.F.A. from New York State College of Ceramics at Alfred University.

Jonathan has over ten years of experience in digital marketing including SEM, analysis and reporting, content production, planning and strategy, and account management. At Digital Relativity, he helps to manage the input, targeting, optimization and performance analysis of digital ads. Jonathan has a B.S. in Journalism from Syracuse University and and M.A. in Archaeology from Washington State University.

Meghann is responsible for account management and strategic planning for Digital Relativity partners. She has a background in marketing, public relations, event management, business development and community outreach. Meghann has worked in a variety of industries including campus ministry, nonprofit consulting, small business management and legal marketing. A Charleston native, she earned her B.A. and M.A. in journalism from Marshall University.

Jim is responsible for business and financial affairs at Digital Relativity. He also facilitates strategic planning for partner organizations and businesses. He is a seasoned executive, serving as the general manager of Simonton Windows’ Vacaville, CA plant from 1996 – 2000 and as the organization’s Vice President of Organizational Development from 2000 – 2007.

Sarah has over 15 years of professional experience working in marketing, sales, and project management roles, including the creation of marketing plans and brand development. Work experience has taken her from the Walt Disney World Resort in Lake Buena Vista, FL, to Wake Forest University and the Graylyn Estate in Winston-Salem, NC, and finally back home to West Virginia and Digital Relativity. She has a B.S. in business administration (marketing emphasis) from West Virginia University and a master of business administration from Wake Forest University.

Michelle is responsible for account management and strategic planning for Digital Relativity partners. She has almost 20 years of experience in sales, marketing, advertising, and analytics. Michelle has worked in television and media relations. She received her B.A. in Advertising and Integrated Strategic Communications at the University of Kentucky.

Ben is a multi-disciplined artist with over 7 years of experience helping companies and designers create visuals that fit their brand’s needs. At Digital Relativity, he is responsible for video, photography, animation and on-location directing, producing and cinematography. He is an awarded gallery artist and published wedding photographer. He has a B.F.A in intermedia from West Virginia University.