Ideas
-
The Convergence and Emergence of Social Media and Craft Beer
Several months ago, I was intrigued by a post written by Terrapin Beer Company Co-Founder John Cochran. He wrote about the underlying meaning of the incredibly fast sell-out of Great American Beer Festival. That led to my thinking about the growth of craft beer and the emergence of social media, and the possibility that they……
-
Editorial Template with Google Calendar Automation
I recently had the opportunity to return to Pubcon in Las Vegas and join an incredible panel on creating a content team. Fellow panel members, Christina Zila, Arnie Kuenn and Alison Zarrella, moderated by Dana Lookadoo, shared a tremendous amount of information on how to create consistent, quality content. You can read a synopsis of……
-
How To Use Apple’s PassBook in Your Marketing Strategy
When Apple launched iOS 6 this September, its PassBook app also went live. PassBook is Apple’s solution for mobile payments, coupons, loyalty cards, boarding passes and event tickets. Unlike Google Wallet, PassBook doesn’t use Near Field Communications (short-range wireless transfers), which uses the phone to complete the payment portion of the transaction with payment information……
-
It's Friday! #craftbeer
-
Creating Your Own Grassroots Content Team
Content. You know you need it. You know it’s important. We are bombarded with tweets, blog posts, videos, books and presentations (See you at Pubcon?) about it. The what’s. The why’s. The where’s. Thing is, it’s pretty damn hard to create content that is engaging *and* consistent. It’s even harder when you have a small……
-
@spowellhenning pouring in some hops! #craftbeer
