Ideas
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Bottling our Hop Chocolate. Should be ready just in time for Christmas! #craftbeer
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The New Sony Action Cam: Our Review
Sony, as we all know, has been around for a long time. And it has dominated the electronic and entertainment industry for years. Its video cameras are some of the top models you can buy. However, the action cam industry has been one area in video where Sony has been lacking. Until now. Sony released……
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Why Doesn’t My Android App Look Like My iPhone App?
Have you ever switched smartphones? Not necessarily from a particular phone, like an iPhone 4, to a newer version of the same phone, like an iPhone 5. But, from one type of phone to another. An example would be moving from an iPhone 4S to a Samsung Note, or from a Droid Razr to an……
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The Convergence and Emergence of Social Media and Craft Beer
Several months ago, I was intrigued by a post written by Terrapin Beer Company Co-Founder John Cochran. He wrote about the underlying meaning of the incredibly fast sell-out of Great American Beer Festival. That led to my thinking about the growth of craft beer and the emergence of social media, and the possibility that they……
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Editorial Template with Google Calendar Automation
I recently had the opportunity to return to Pubcon in Las Vegas and join an incredible panel on creating a content team. Fellow panel members, Christina Zila, Arnie Kuenn and Alison Zarrella, moderated by Dana Lookadoo, shared a tremendous amount of information on how to create consistent, quality content. You can read a synopsis of……
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How To Use Apple’s PassBook in Your Marketing Strategy
When Apple launched iOS 6 this September, its PassBook app also went live. PassBook is Apple’s solution for mobile payments, coupons, loyalty cards, boarding passes and event tickets. Unlike Google Wallet, PassBook doesn’t use Near Field Communications (short-range wireless transfers), which uses the phone to complete the payment portion of the transaction with payment information……
