How Travelers Really Choose Where to Go

Fresh research. Actionable strategies. Smarter tourism marketing.

This free 45-minute webinar explores the motivations and decision-making styles of over 2,800 U.S. and Canadian leisure travelers. You’ll learn how to align your campaigns with what really drives people to book — and stop guessing about what works.

Reserve Your Spot Now.

Date: Tuesday, April 15 at 11:00 AM ET

Register Now

What You’ll Learn:

  • The four distinct travel mindsets and what motivates each one
  • Real-world examples of content and tactics that resonate
  • How to connect research insights with your existing data
  • Campaign adjustments you can make immediately
  • Common pitfalls to avoid when marketing to today’s traveler

Presenters:

Pat Strader, Digital Relativity
Susan Baier, Audience Audit