Ideas

  • What Every CMO Should Know About Digital Marketing

    It’s not too long ago that I was on the other side of the table, working as a marketing director for a company that hired agencies to consult on several functions, including digital marketing.  There are some things that I know now (after working for a digital marketing agency) that I wish I would have……

  • 3 Ways to Ensure a Successful Project

    Know what pisses me off?  Projects gone bad. Why?  Because it means someone didn’t get it right. It’s not often, but it does happen.  To everyone.  Really. The courtship which takes place during the development of an agency/client relationship heading into a project is always a fun and exciting time.  The thoughts of what can……

  • 6 Mobile Development Terms You Should Know

    Do you ever feel like the mobile phenomenon has left you in the dust?  Do you sometimes wonder what an “SDK” is, and if it is anything like an “API”? If so, fear not.  I’m here to show you that you too can speak the techno-jargon-fueled language of a mobile developer.  Let’s examine six of……

  • 5 Digital Tools to Help You Work Smart

    We’ve all been there. It’s 1:30PM on a Tuesday, and you’re knee-deep in a project that is going to make or break the next five years of your life.  You’re a complete wreck. You’ve begun to drown in a sea of wire-frames, post-it-notes, instant messages, and e-mails.  The desktop on your computer looks like a……

  • Blog Newbies – Four Ways to Make Writing Easier

    Imagine this: you sit down to your computer to write, and the words flow easily and confidently from your brain to the keyboard.  On your first try, your thoughts are concise, well-crafted, entertaining, and engaging.  This post is destined to become a classic (at least in the blog world)!  No interruptions, no distractions, just a……

  • 3 Reasons Your QR Codes Suck (And How to Fix Them)

    QR Codes: We Aren’t Mad. We’re Just Disappointed. How long has it been since you last saw or heard someone mention a QR code?  I’m guessing it hasn’t been long. When you first encountered QR codes, were you intrigued by the seemingly futuristic technology?  Once it sunk in, did the ideas for how to use……