Ideas
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Ski the Valley – Collaborative Project
Many destinations and organizations talk about the benefits of collaboration, but few take the needed action to see that through to fruition. When the Tucker County CVB expressed interest in revitalizing their “Ski the Valley” initiative, we were eager to work on this joint effort to bring renewed brand awareness and, ultimately, visitors to the……
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Digital Relativity Celebrating 10 Years of Business in 2021
Digital Relativity, a full-service “tradigital” marketing agency with locations in Fayetteville and Charleston, W.Va., is celebrating 10 years of business in 2021. “It has been a rewarding 10-year adventure building a team of talented creatives in West Virginia. It has been an honor to collaborate with a wide variety of businesses and organizations in developing……
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Connected TV Is the Future of Digital Advertising
Getting ads onto premium channels — without a premium price tag. Since the onset of COVID-19 in early 2020, Digital Relativity has moved quickly to adapt digital marketing strategies for our partners and double down on the new surge in demand for Connected TV (CTV) advertising. According to our partners at The Trade Desk, a……
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What is Tradigital Marketing and Advertising?
At Digital Relativity, we refer to ourselves as a tradigital marketing and advertising agency. Usually met with some funny looks, which always provides the opportunity to answer the question, “What is tradigital?” Is it a word we made up? No, not really. But sorta, kinda. The credit for coining the term ‘tradigital’ belongs to Judith……
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How Structured Data Can Make You More Findable
Schema markup, also known as structured data, is not a new concept. It’s many benefits have been written about in some great blog posts on how you can use it with your website, none of which need to be re-written here. The Digital Relativity Development team has been using Schema for years with website projects……
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Reduce, Recycle and Reinspire
What goes up, must come down. This is an old adage that typically refers to gravity or the effects of a sugar crash, but it is also one we have found at play within traditional advertising (of all things). Beginning in the fall of 2019, the West Virginia Lottery requested to reframe some of their……
