Pat Strader

Why We’re Proud To Be An Inc. Best Workplace

We’re excited to share some big news — Digital Relativity has been recognized as one of Inc. Magazine’s Best Workplaces for 2024

This award joins our previous honors on the Inc. 500 and 5,000 fastest-growing private companies in the United States. However, for me, this recognition is more prestigious. It is an indicator that we have achieved the ultimate goal — developing a team of talented creatives, builders, strategists and communicators that produce quality work with an emphasis on people. It was not by accident. Nor was it luck. It has taken time and hard work and required many lessons to be learned (sometimes the hard way) by individuals whom I am honored to call coworkers and friends.

This recognition is a testament to the amazing team and culture we’ve built here at Digital Relativity. So, let’s pull back the curtain and give you a glimpse of our workplace.

At DR, we’ve worked hard to provide a laid-back, creative atmosphere where innovative ideas can develop. I love watching this team collaborate, challenge each other’s thinking, and push boundaries. This team is not afraid to shake things up and take calculated risks — in fact, we get excited by those opportunities!

But even with that fast-paced culture, there’s still a sense of camaraderie here that feels more like family than just co-workers. It could be because we all share pride in helping put West Virginia on the map as a place where creativity can thrive. You don’t need to be in New York City or Los Angeles to produce high-level work. Our team proves that every single day.

Carrie and Pat visiting Justin and his family at the Ronald McDonald House.

The trust and transparency we have is critical to driving innovation within the organization and personal growth for our team members. Around here, every single person’s voice gets heard and is encouraged, and it is frankly expected for team members to speak up, regardless of position or tenure. It has taken time to develop fully, but we’ve built an environment of mutual respect, allowing for candid discussions without fear. Reaching that point was a breakthrough moment for the entire team and organization. With egos set aside, we collaborate to own projects from concept to execution.

That’s how we’ve cultivated a daring and supportive culture. People feel empowered to explore bold ideas and approaches without fear of failure because they know their teammates have their backs. This refreshing freedom inspires continuous learning and professional growth. 

Our incredible team is the driving force behind our success, so we offer a comprehensive benefits package designed to support their well-being and professional growth. A key part of this package is our remote work culture. While we do have an office in Charleston, our team can work from literally anywhere.

From working on projects with a beachfront view to exploring a new city abroad, our team makes the most of remote work without missing a beat. In addition, we offer generous paid time off, flextime, top-notch health insurance plans, retirement contributions with our 401(k) plan, profit sharing, opportunities for quarterly and yearly bonuses and more. Investing in our people is key to building and maintaining a positive and productive workplace culture.

Emma exploring and working from London!

I am grateful for the opportunity to work with everyone on this team and to learn and grow with them every day. Let’s Get Awesome!

Pat Strader

Founder & CEO

For over 25 years, Pat has been telling the story of Appalachia through a tradigital approach. An early adopter of digital marketing, Pat has worked with partners nationwide and locally to develop branding campaigns and media, organic search, paid search, and social media strategies. When he’s not geeking out on analytics or speaking at a trade show, you’ll find him in the place he belongs, the outdoors in our home state.