Travelers are asking direct questions, looking for quick clarity, and expecting AI to surface the most useful pieces of information without all the extra clicks. If your content can’t be read and understood by these tools, it risks being invisible at the very moment people are deciding where to go and what to book. That shift in behavior is why your content needs to be ready for AI tools to find, understand and use.
A major factor in failed partnerships is a lack of transparency in the conversation around budgets and resources, from both sides of the relationship. When we're both open about resources and pricing, we can build a relationship based on trust.
Discover why travel marketing beyond demographics drives better results. Learn how attitudinal research reveals true traveler motivations and boost conversions.
Caitlynn and Carter from our design and development teams dive into what stood out at Config 2025 — and what still needs some love.
Digital Relativity (DR), a full-service “tradigital” agency based in West Virginia, has been named to Inc.’s 2025 Best Workplaces list for the second year in a row.
DuckDuckGo’s AI Assist is changing search. Discover key features every marketer should know about to keep up with evolving user behavior and AI trends.
Digital Relativity, a full-service tradigital marketing agency, has been recognized nationally at the 46th Annual Telly Awards for its collaboration on three video projects.
The National Association of Broadcasters' largest tradeshow is a vibrant, inspiring mix of creators, filmmakers, influencers, tech enthusiasts, broadcasters and creatives, all packed into one of the largest convention spaces in the United States: Las Vegas.
In a weird way, Apple was both very early to the recent artificial intelligence boom and very late. If you look back at the last 10 years or so of Apple hardware, they have made a point of dedicated hardware for artificial and machine learning.
While the digital world is moving toward a mobile-first approach, the reality is that desktop still plays a crucial role — especially for high-stakes purchases. Consumers continue to switch between devices based on comfort, security, and task complexity.