Sam Babcock

Digital Media and Analytics Manager

Sam Babcock

Digital Media and Analytics Manager

Sam manages research, analytics, reporting, and digital ad campaigns at Digital Relativity. He is Google Analytics and Adwords certified, and oversees campaigns in The Trade Desk. He has a B.A. in advertising from Marshall University.

Josh Adams

Graphic Designer

Josh Adams

Graphic Designer

Josh is an experienced graphic designer, specializing in illustration, digital design and various printing techniques. He received his B.F.A. in advertising and graphic design from The Columbus College of Art and Design. His work has garnered numerous American Advertising Federation WV Addy awards, the Scholastic Art and Writing Award, and he was a SkillsUSA Gold Medalist.

Seth Burdette

Production Manager

Seth Burdette

Production Manager

Seth has a background in natural resource development and most recently worked for the West Virginia Department of Environmental Protection. At Digital Relativity, he is responsible for project and production management. He has a B.S. in forest resource management from West Virginia University and a MBA from Seton Hill University with a specialization in entrepreneurship.

Sarah Powell

Chief Operating Officer

Sarah Powell

Chief Operating Officer

Sarah has over 15 years of professional experience working in marketing, sales, and project management roles, including the creation of marketing plans and brand development. Work experience has taken her from the Walt Disney World Resort in Lake Buena Vista, FL, to Wake Forest University and the Graylyn Estate in Winston-Salem, NC, and finally back home to West Virginia and Digital Relativity. She has a B.S. in business administration (marketing emphasis) from West Virginia University and a master of business administration from Wake Forest University.

Lindsay Crance Snyder

Content Strategy Manager

Lindsay Crance Snyder

Content Strategy Manager

Lindsay is an experienced content and social media manager, and also specializes in public relations, media management and event planning. She has a B.A. in communications from Concord University and has worked for the State Fair of West Virginia and West Virginia University Institute of Technology.

Elizabeth Pabst

Graphic Designer

Elizabeth Pabst

Graphic Designer

Elizabeth has a background in publication, layout and ad design, the latter of which has earned her various West Virginia Press Association awards. She is an experienced designer for a variety of mediums. She has a B.S. in graphic design from West Liberty University.

Katie Washington

Account Executive

Katie Washington

Account Executive

Katie is responsible for account management, strategic planning and content creation for Digital Relativity partners. She has a background in marketing, public relations and content management. She received her Bachelor’s Degree in Journalism and Mass Communication from St. Bonaventure University. Her work has been recognized numerous times by the American Society of Business Publication Editors.

Pat Strader

Founder & CEO

Pat Strader

Founder & CEO

Pat has more than 18 years of professional experience in marketing and advertising, working with companies to develop branding campaigns and media, organic search, paid search and social media strategies. He has a B.A. in sociology from West Virginia University. Pat has been invited to speak by numerous trade and marketing associations including PubCon Las Vegas, PubCon Austin, the West Virginia Governor’s Conference on Tourism, the Kentucky Department of Agriculture, the Asheville Brewers Alliance, the West Virginia Fairs & Festivals Association and the Apple Processors Association.

Carrie Nesselrode

Director of Account Services

Carrie Nesselrode

Director of Account Services

Carrie has more than 26 years of experience in marketing. She is responsible for account management, strategic planning, event management, and brand identities for Digital Relativity partners. She has worked for several Fortune 500 companies including GE Plastics and Fortune Brands in the home and hardware division. Carrie is a graduate of the Marshall University Page Pitt School of Journalism.

Jim Strader

Business Strategist

Jim Strader

Business Strategist

Jim is responsible for business and financial affairs at Digital Relativity. He also facilitates strategic planning for partner organizations and businesses. He is a seasoned executive, serving as the general manager of Simonton Windows’ Vacaville, CA plant from 1996 – 2000 and as the organization’s Vice President of Organizational Development from 2000 – 2007.

Matt Sanchez

Art Director

Matt Sanchez

Art Director

Matt is an experienced and award-winning multimedia producer and art director who got his start in video production and animation. At Digital Relativity, he helps lead the creative team and specializes in graphic design, motion graphics and animation, photography, and video. He has a B.F.A. in art and design (with an emphasis in electronic media) and a minor in art history from West Virginia University.

Ben Amend

Multimedia Producer

Ben Amend

Multimedia Producer

Ben is a multi-disciplined artist with over 7 years of experience helping companies and designers create visuals that fit their brand’s needs. At Digital Relativity, he is responsible for video, photography, animation and on-location directing, producing and cinematography. He is an awarded gallery artist and published wedding photographer. He has a B.F.A in intermedia from West Virginia University.

Eric Jackson

Web Designer & Developer

Eric Jackson

Web Designer & Developer

Eric has 10 years of experience in website design and development across a variety of software and tools. At Digital Relativity, he is responsible for website navigation and architecture, website design with a focus on usability and interaction design. As the primary front-end developer, Eric is able to leverage his extensive experience with writing clean and efficient Javascript.

Lauren Barker

Account Executive

Lauren Barker

Account Executive

At Digital Relativity, Lauren is responsible for account management and strategic planning. She has over 10 years of professional experience in advertising, marketing, and public relations, including 4 years of experience with print production design and agency coordination. Lauren has developed, implemented and managed a variety of large-scale advertising campaigns, with a focus on public health and non-profit organizations. Her work has taken her to the mountains of Montana and West Virginia, to the music city of Nashville, TN and to the happiest place on Earth, Walt Disney World. She has a B.A. in Communications Studies from Marshall University.

Alyssa Dreihaup

Media Coordinator

Alyssa Dreihaup

Media Coordinator

Alyssa is responsible for developing and managing media buys, coordination of digital campaigns, tracking placements, and reporting. She has been a radio DJ and News Director and has managed promotions for stations. Alyssa has a B.A. in journalism and mass communications (broadcast specialization) from Edinboro University of Pennsylvania.

KB Carte

Web Developer

KB Carte

Web Developer

At Digital Relativity, K.B. is responsible for back-end website and WordPress development. He works with the rest of the development team to ensure that everything under the hood is running smoothly while helping to improve performance and security. He has a background in PHP, Python, SoHo Network Engineering, Linux, game development, and computer and network security.

Justin Ferrell

Technical Director

Justin Ferrell

Technical Director

Justin manages Digital Relativity’s development team, coordinating website projects between the development and creative teams, ensuring that website designs meet client expectations and industry standards. He is an experienced backend developer, specializing in responsive web development. He got his start in mobile development almost 10 years ago, shortly after the launch of the App Store. Justin has been invited to present about technology at the West Virginia Governor’s Conference on Tourism as well as regional trainings and workshops throughout West Virginia and Ohio.

Bill Frye

Content Delivery Manager

Bill Frye

Content Delivery Manager

Bill is responsible for content publishing and monitoring across a variety of channels, include social media and websites. In his 10-plus years in print journalism, Bill had roles as a page designer, copy editor, photographer, reporter and editor. He has a wide range of writing experience ranging from news editorial content to public relations. Bill has both a B.S. and M.S. in journalism from West Virginia University.

Abbey Fiorelli

Creative Director

Abbey Fiorelli

Creative Director

Abbey understands client needs and has been producing award-winning advertising campaigns for over 14 years. She started her career in retail advertising prior to moving to West Virginia and has worked with clients both large and small including The Hartford Financial Services Group, the West Virginia State Treasurer’s Office, and the West Virginia Department of Transportation, to name a few. Her unique skill set paired with an understanding of the big picture means advertising campaigns are executed seamlessly under her direction. She has a B.F.A. from New York State College of Ceramics at Alfred University.