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Justin Ferrell Technical Director 5 Valuable Marketing Insights from Craft Beer Writing Conference

This weekend's Craft Writing: Beer, The Digital, and Craft Culture conference provided great insights for marketers in the craft beer industry. The...

Justin Ferrell Technical Director How Font Basics Affect Your Blog Readership

Okay, so we're nearing the end of my rant about fixing all the ugly blogs out there. If you're just...

Justin Ferrell Technical Director Ooh, Center Align! Fancy! Wait… Text Alignment Rules?

This is part of a blog series on how to improve visual aesthetics on your blog (so readers wont get annoyed...

The Frustration with Google Plus "Unity" The Frustration with Google Plus “Unity”

Google+ has had an… interesting lifespan on the web, to say the least. It has undergone many, and I mean...

Justin Ferrell Technical Director Why 100% Is Bad for Your Blog Design

So if you're just now tuning in to my blog series, I am writing about how to dress up your...

Justin Ferrell Technical Director The Simple ‘ABC’ Trick to Retaining Your Blog Readers

So I've been researching little things to make my sentence structures more beautiful, and I’m not meaning more adjectives and...

Justin Ferrell Technical Director Adapting Journalistic Skills for SEO and Web Writing

Web editors, TV producers, reporters— you already have the skills you need to transition to a more up-and-coming field. Maybe...

Justin Ferrell Technical Director 5 Easy Tips to Improve Writing with Just One Word

Writing better copy can be as simple as changing a single word. Here's how. 1. "You" Self-reflective pronouns "You" is...

Justin Ferrell Technical Director Beer Festival Branding and Marketing

Beer festivals present some of the greatest opportunities for connecting with your ardent fans. The opportunity to ask a question,...