West Virginia State Parks

Case Study

  • Awards
  • 2017 AAF-WV Gold ADDY

Working with West Virginia State Parks gives us the opportunity to draw people to places where they can experience all the natural beauty our state has to offer. We’ve transformed this love into an intuitive new website that encompasses all parks in the West Virginia State Park system along with creating and managing targeted digital advertising campaigns.

Website

During the summer of 2017, we partnered with the West Virginia Division of Natural Resources and the West Virginia Tourism Office to build a new website for West Virginia State Parks. The goal of this project was to combine the 40+ websites that represented all of the various state park properties that make up the West Virginia State Park system into a single, easy-to-use website, along with making the online reservations process simple and straightforward.

Noteworthy features include:
  • Transition of 40+ websites, including a blog on wordpress.com, into a single website on a single domain.
  • Integration with Inntopia, the new system for online reservations in West Virginia State Parks.
  • A custom park-management system for sorting and organizing parks.
  • Includes automatic weather updates, related events and related content. Extensive use of custom Google Maps with GPS integration, including the ability to show mobile users information about their nearest park.

 

Online lodging revenue since launch

$4.4 million+

Website views since launch

7.5 million+