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West Virginia Division of Tourism


We love the Mountain State, so working with WV Tourism, we went big. We’re forging forward with a digital revolution, tracking data in new, cutting-edge ways, slicing it into hyper-targeted segments, and turning those #s into inspiration: a bold new brand, a dynamic site, creative content, unique pocket travel guides, gamification, native advertising, special interest trails and more. It all centers around our gripping ‘Real’ campaign, which shows the magic of WV through the mountain folks who make it authentic, welcoming and unique.


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