Visit Southern West Virginia

Case Study

  • Awards
  • 2018 AAF-WV Gold ADDYs (3)
  • 2018 AAF-WV Silver ADDY
  • 2017 AAF-WV Best of Show
  • 2017 AAF-WV Gold ADDY
  • 2017 AAF-WV Silver ADDYs (2)

Southern West Virginia boasts some of the most iconic views and unique towns in West Virginia which is why we’ve always been supportive of Visit Southern West Virginia’s efforts to drive tourism to the region. In 2018 we solidified our relationship by becoming their agency of record. Since then, we’ve helped develop several engaging and compelling campaigns along with website design, a visitors guide, collateral materials, SEO and pay per click campaigns, a mobile app and content and social media strategy.

Passport & Coins

In the Spring of 2017, Digital Relativity created this pocket-size booklet modeled after a passport. The booklet features itineraries for each of the nine counties in Southern West Virginia and notable stops along the way. In addition, collectible coins were produced to encourage travelers to share their journey. The guide is updated yearly with a new coin added with each new edition.

 

Verified Arrivals in Southern West Virginia

4,433

Visit Southern West Virginia Website views

1,275,439

Visitors' guides printed & distributed

150,000

Travel Guide

In 2018, Digital Relativity took over the graphic design and layout for the Southern West Virginia Travel Guide. The organization and look for the guide were re-imagined to create a more magazine-like piece to guide visitors through their exploration of each of the nine counties in the region. Original photography, paired with an existing photo library became the focal point for the new, clean look which launched the “Stay a Little Longer” campaign.

 

 

 

Website

Following the release of the new travel guide and “Stay a Little Longer” campaign, it was determined that a new website was needed to allow for better user experience. The new website design is based on the clean layout of the travel guide and makes use of “white space” to guide the user through the page. With a “My Trip” feature that allows visitors to save their favorite spots and organize their future trip, the website is tailored to allow visitors to explore the nine county region as they plan to “stay a little longer.