Visit Southern West Virginia

Case Study

  • Awards
  • 2017 AAF-WV Best of Show
  • 2017 AAF-WV Gold ADDY
  • 2017 AAF-WV Silver ADDYs (2)
  • 2016 AAF-WV Gold ADDY

Southern West Virginia boasts some of the most iconic views and unique towns in West Virginia which is why we’ve always been supportive of Visit Southern West Virginia’s efforts to drive tourism to the region. In 2018 we solidified our relationship by becoming their agency of record. Since then, we’ve helped develop several engaging and compelling campaigns along with website design, a visitors guide, collateral materials, SEO and pay per click campaigns, a mobile app and content and social media strategy.

Passport & Coins

In the Spring of 2017, Digital Relativity created this pocket-size booklet modeled after a passport. The booklet features itineraries for each of the nine counties in Southern West Virginia and notable stops along the way. In addition, collectible coins were produced to encourage travelers to share their journey. The guide is updated yearly with a new coin added with each new edition.

 

Verified Arrivals in Southern West Virginia

4,433

Visit Southern West Virginia Website views

1,275,439

Visitors' guides printed & distributed

150,000

Travel Guide

In 2018, Digital Relativity took over the graphic design and layout for the Southern West Virginia Travel Guide. The organization and look for the guide were re-imagined to create a more magazine-like piece to guide visitors through their exploration of each of the nine counties in the region. Original photography, paired with an existing photo library became the focal point for the new, clean look which launched the “Stay a Little Longer” campaign.