New River Gorge CVB

Case Study

Sharing our own beautiful backyard with the world! In late 2018, we partnered with the CVB to update their brand in an effort to modernize the logo, visuals and messaging to better reflect the attitude and atmosphere of the New River Gorge.

The result is a brand informed by the experts who live and breathe all of the activities and terrain of the area; this brand is confident and passionate about all things Gorge.

 

As part of the rebranding, we created a new logo, website, and travel guide. The website and travel guide feature a host of outdoor activities, lodging, unique shopping experiences, and outstanding dining, all conveying the spirit of the New River Gorge.  

Digital Ad Impressions

119,732

E-Newsletter Open Rate

21.1%

Digital Ad Click Throughs

900

 

As part of the brand launch, a new website was created to showcase the area. Echoing the brand style, the new site allows users to easily navigate to the information they are looking for. The site boasts a new interactive feature: playlists. The playlists are curated by locals to highlight their favorite stops in the Gorge, allowing visitors an inside look at what makes this area truly unique.

Increase in Page Views

46%

Increase in Unique Users

31%

Increase in Sessions

36%