GoMart

Case Study

  • Achievements
  • Increase in marketing dollars in 2018 through the Go to the Movies promotion sponsorships

We know the value of a strong, hometown brand, and with GoMart, we’re taking that nostalgia into a new era. With the re-introduction of Marty the “Go for Good Times” Gopher, exciting contests, a new website and the launch of a new app, we’re helping this iconic gas station get real-world results. They’re already invested in the community – and we’re helping them stay connected where it counts.

Go to the Movies Contest 

The “Go to the Movies” campaign was created to build more brand awareness by partnering with brands GoMart carries in-store to create prize packages for highly anticipated movie releases. “Marty” is transformed into featured movie scenes on which are used across various platforms including social, digital advertising and point of purchase. The promotion, in its third year, now pays for itself through those partnerships and has increased participation each year.

Contest Entries

3,610

New Facebook Page Likes

4,000+

Email Conversion Rate

72%

Mobile App Launch

To keep up with digital trends, GoMart decided to develop an app. The app is designed to reach a younger demographic and offer a more current means of offering coupons and savings to customers. We worked with another developer who created the app for them based on unique requirements and needs for convenience stores. We created an app launch promotion plan and continue to do promotions and communications for the app. This includes in-store signage, app coupons, videos, emails, social media posts and radio and digital advertising.

App Downloads

3,651

Coupons Redeemed

9,100

Digital Ad Impressions

128,907

Mantrip

GoMart is a sponsor of the WVU Mantrip, a home game tradition where the West Virginia University Mountaineer football team enters the stadium by walking through tailgating fans. Players feel the energy from their fans and the walk has become an integral part of the gameday process. This tradition is named after a mantrip, which is a low-to-the-ground system of shuttle cars that was, and still remains, the main transportation for workers entering and exiting an underground coal mine. Sponsoring the Mantrip helps to increase GoMart’s brand awareness and connection to the state of West Virginia.

Contest Sign-Ups

18,928

Increase in Facebook Page Likes

66%

Social Media Reach

534,309